We're particularly excited to introduce you to our new Rugged Fit and we picked some totally new and absolutely beautiful fabrics to showcase it. The colors in the Magnetic Flannel and the way they come together makes this a shirt you just can't take your eyes off.
Some shirting fabric instantly stops you in your tracks. You just fall in love with it the moment you see it. The Magnetic Flannel is exactly that kind of shirting and it draws you in with color. A rare combination of purple tinged blue with eucalyptus green defines the plaid pattern. Each of those colors has a vibrancy and glow to them that makes this shirt pop with life. The combination is simply arresting. Dancing around these two beautiful colors are black to lend contrast and thin channels of yellow to bring it back up. A twill base weave, 5 ounce weight and absolutely soft feel make it the perfect package. The way this shirt pairs with denim is a dream.
This shirt is sewn up in our new Rugged style. It's designed to be the perfect style for our heavier, more rustic fabrics we run. It's a bit more casual, without being over the top. This style is really set off by two key design cues: a perfectly sized collar without buttons and two clean button closure, rounded chest pockets. These two elements lend the style it’s more casual look while their clean implementation keeps the shirt versatile. A simpler back yoke replaces the box pleat and locker loop of our Classic style. Small gusset tabs adorn the bottom hem and intricate stitching tacks down the collar stand. The Rugged style inherits the same core fit block from the updated Classic style. The moment we sewed up some flannels and heavy jacquards in this style we knew it was right.
Buttons downs that are made in the USA using our quality of material and construction are typically priced at $175 to $300. The Gustin model, with your support, lets us do much better.