Choosing the first fabric to launch a new style in is always hard, except this time. The choice was obviously because this fabric is both unlike anything we've used and a true stunner. It starts with an extra heavy, 8 ounce twill flannel base. The feel is perfectly soft, dense and substantial. You feel protected in this shirt without it being overbearing. The yarns are substantial enough that you see a nice twill line in the surface. What a complex and beautiful surface it is. The base color in a pure, bright grey. Now things get absolutely over the top cool in the form of black neps dotting the surface at random, creating an absolute tapestry of color and texture. Each shirt is different, making this one even more special.

This shirt is sewn up in our new Rugged style. It's designed to be the perfect style for our heavier, more rustic fabrics we run. It's a bit more casual, without being over the top. This style is really set off by two key design cues: a perfectly sized collar without buttons and two clean button closure, rounded chest pockets. These two elements lend the style it’s more casual look while their clean implementation keeps the shirt versatile. A simpler back yoke replaces the box pleat and locker loop of our Classic style. Small gusset tabs adorn the bottom hem and intricate stitching tacks down the collar stand. The Rugged style inherits the same core fit block from the updated Classic style. The moment we sewed up some flannels and heavy jacquards in this style we knew it was right.

Buttons downs that are made in the USA using our quality of material and construction are typically priced at $175 to $300. The Gustin model, with your support, lets us do much better.