Japan Blue Black Gingham

#547 Japan Blue Black Gingham

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Campaign closed


Build your Gingham collection with this beautiful example from Japan. Multi colored, amazingly soft and the perfect check size all wrapped in our updated Classic Style.

There's clearly a reason Ginghams are so popular. They're classics and they bring together color in a balanced and crisp way that always looks great. While the standard version typically has a single color crossed with white, it's nice to add a bit more color into the mix. Navy, black and white really make this Gingham. The colors work together wonderfully, with the black and white balancing each other and the navy adding a classic flair. This fabric is flowingly soft at 4 ounces. This is the perfect shirt to balance classic looks with a fun twist.

We spent the most time really making a true improvement to fit. The best way to put it is that our updated fit simply feels more organic. There is a much more sophisticated and natural shape to the entire body, from shoulders to chest to waist that better matches the natural curve of the the human form. We’ve better aligned shoulder and chest widths and given the bottom hem only a subtle curve, striking an improved balance between tucking and untucking ability. The improved fit is something you notice the instant you put this new shirt on. It just flows with the body better and feels better on. We also believe this fit is more universal. It’s taking the place of slim and classic fits . . . this is now our best fit.

We also took this opportunity to make two key upgrades to the details while preserving the classic style we all love. The first is button placement on the placket. Most people are wearing these shirts without ties and now opening that top button leaves the ideal shape. Second is a gently rounded chest pocket shape to provide a softer, more organic look. Of course, we’ve kept all the intricate construction details from the single needle work to locker loop to box pleat.

Buttons downs that are made in the USA using our quality of material and construction are typically priced at $175 to $300. The Gustin model, with your support, lets us do much better.


Fabric #547 Japan Cotton, 4oz
Finish Washed
Trims Mother of pearl buttons, custom Gustin label
Made in San Francisco
Fit Guide Click here for our fit guide.
Shipping March / April 2018
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