Subtle changes in color can make a shirt that seems standard into something much better. That's what we saw in the Royal Flannel. It's a unique purple-blue base that really makes this shirt unique. It's a beautiful royal blue that we don't find a lot. The classic plaid helps bring in a bit of life from the white highlights, but it's subtle enough to allow the base color to be the true start of the show. It's a color that just was born to be worn with crisp raw denim. Add in a slightly lighter 4 ounce weight and intensely soft brushed surface and you have a flannel that's built for the entire year.

This shirt is sewn up in our new Rugged style. It's designed to be the perfect style for our heavier, more rustic fabrics we run. It's a bit more casual, without being over the top. This style is really set off by two key design cues: a perfectly sized collar without buttons and two clean button closure, rounded chest pockets. These two elements lend the style it’s more casual look while their clean implementation keeps the shirt versatile. A simpler back yoke replaces the box pleat and locker loop of our Classic style. Small gusset tabs adorn the bottom hem and intricate stitching tacks down the collar stand. The Rugged style inherits the same core fit block from the updated Classic style. The moment we sewed up some flannels and heavy jacquards in this style we knew it was right.

Buttons downs that are made in the USA using our quality of material and construction are typically priced at $175 to $300. The Gustin model, with your support, lets us do much better.