What's fun about getting to run all the different fabric we do is that each one has a unique personality. All the subtle little details come together to create a whole with a new meaning. In the case of this beautiful flannel, it instantly reminds us of the quintessential rustic flannel that we've always been searching for. A nicely saturated blue base has a subtly muted cast to it as if it's been weathered for years. A bold plaid layers in pops of color from green to yellow to white, while a bright red serves as the biggest contrast to the muted blue base. The combination is a true vintage gem. It certainly doesn't hurt that this fabric is nicely brushed to a wonderfully soft finish.

This shirt is sewn up in our new Rugged style. It's designed to be the perfect style for our heavier, more rustic fabrics we run. It's a bit more casual, without being over the top. This style is really set off by two key design cues: a perfectly sized collar without buttons and two clean button closure, rounded chest pockets. These two elements lend the style it’s more casual look while their clean implementation keeps the shirt versatile. A simpler back yoke replaces the box pleat and locker loop of our Classic style. Intricate stitching tacks down the collar stand. The Rugged style inherits the same core fit block from the updated Classic style. The moment we sewed up some flannels and heavy jacquards in this style we knew it was right.

Buttons downs that are made in the USA using our quality of material and construction are typically priced at $175 to $300. The Gustin model, with your support, lets us do much better.