Navy and charcoal is always a great start to a shirt. There are a few ways to make it even better. The first is with dye. This one uses true indigo dye to get the absolutely inky and deep navy that defines the overall palette. It's a rare technique and not used in shirting often. The color will gently soften over time, making this a truly living garment. The plaid pattern is simple and lets the navy and charcoal contrast and really stand out. It's a rich look. White brings everything together and adds life. Capping everything off is the fact that this is one of the mostly flowing soft flannels we've run. It's tough to ask for more in this shirting from Japan.

This shirt is sewn up in our new Rugged style. It's designed to be the perfect style for our heavier, more rustic fabrics we run. It's a bit more casual, without being over the top. This style is really set off by two key design cues: a perfectly sized collar without buttons and two clean button closure, rounded chest pockets. These two elements lend the style it’s more casual look while their clean implementation keeps the shirt versatile. A simpler back yoke replaces the box pleat and locker loop of our Classic style. Small gusset tabs adorn the bottom hem and intricate stitching tacks down the collar stand. The Rugged style inherits the same core fit block from the updated Classic style. The moment we sewed up some flannels and heavy jacquards in this style we knew it was right.

Buttons downs that are made in the USA using our quality of material and construction are typically priced at $175 to $300. The Gustin model, with your support, lets us do much better.