This is closed, fully-funded crowdfunding campaign. It is estimated to ship in June / July 2020.
A unique vertical stripe layered with a complimentary double diamond print makes for a fresh button up option.
Complexity of color and texture in a shirt is something we love when it's done well. This shirt is a perfect example. It starts with a an almost textural vertical stripe. Royal blue alternates with jet black. There is a wonderful balance of color, with the black providing a nice sense of depth and shadow. In a nice twist, a layered diamond pattern gets printed on top to add a contrast and a classic touch. Complex and beautiful, that's all we ask for.
We spent the most time really making a true improvement to fit. The best way to put it is that our updated fit simply feels more organic. There is a much more sophisticated and natural shape to the entire body, from shoulders to chest to waist that better matches the natural curve of the the human form. We’ve better aligned shoulder and chest widths and given the bottom hem only a subtle curve, striking an improved balance between tucking and untucking ability. The improved fit is something you notice the instant you put this new shirt on. It just flows with the body better and feels better on. We also believe this fit is more universal. It’s taking the place of slim and classic fits . . . this is now our best fit.
We also took this opportunity to make two key upgrades to the details while preserving the classic style we all love. The first is button placement on the placket. Most people are wearing these shirts without ties and now opening that top button leaves the ideal shape. Second is a gently rounded chest pocket shape to provide a softer, more organic look. Of course, we’ve kept all the intricate construction details from the single needle work to locker loop to box pleat.
Buttons downs that are made in the USA using our quality of material and construction are typically priced at $175 to $300. The Gustin model, with your support, lets us do much better.
"Never thought I would find a denim company that I feel like is a community."
-Richard S. | Verified Buyer
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-Scott L. | Verified Buyer
"I wanted to tell you how much I love the rainbow nep natural t-shirts. After over a year of trying to find my everyday t-shirt, this is finally it. I have four of them now and they are basically all I wear."