#617 Royal Fire Flannel

Rugged Long Sleeve Shirts

$109
Save 50-67%
Typically priced at $218-$327 in retail.
100% funded
Campaign sold out
Estimated ship date
October / November 2020
Cut and sewn in San Francisco
A lusciously soft flannel from Japan dressed up in a vivid color palette. This is the Royal Fire Flannel.
To us our favorite flannels are always soft and always lively. We knew this version would sew up into a perfect example and we were not disappointed. It starts with a spot of weight of 5 ounces. Not too heavy, not too light. Add in an intensely brushed surface and you have a shirt that's warm and superbly comfortable. Next comes color. Saturated throughout, royal blues, electric blues and fiery reds combine to form a pleasantly vintage palette. This is one of those shirts you'll want to wear every day. 
This shirt is sewn up in our new Rugged style. It's designed to be the perfect style for our heavier, more rustic fabrics we run. It's a bit more casual, without being over the top. This style is really set off by two key design cues: a perfectly sized collar without buttons and two clean button closure, rounded chest pockets. These two elements lend the style it’s more casual look while their clean implementation keeps the shirt versatile. A simpler back yoke replaces the box pleat and locker loop of our Classic style. Intricate stitching tacks down the collar stand. The Rugged style inherits the same core fit block from the updated Classic style. The moment we sewed up some flannels and heavy jacquards in this style we knew it was right.
Buttons downs that are made in the USA using our quality of material and construction are typically priced at $175 to $300. The Gustin model, with your support, lets us do much better.
Fabric
#617 Japan Cotton, 5oz
Trims
Mother of pearl buttons, custom Gustin label
Made in
made in usa
Fit guide
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What Customers Are Saying
"This salt & pepper plaid shirt is **** awesome. Fit, feel, and look are amazing! Best looking shirt I own. My wife gave me “the eye” when I walked into the kitchen wearing it. Thanks for making it!"
-Scott L. | Verified Buyer
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."
-Scott S. | Verified Buyer
"Your great quality product and customer service are reasons I've been a long time customer and will continue to do so."
-Sean S. | Verified Buyer
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