To us, chambray is a fabric that is simply full of life. It's one of the few shirting fabrics that approaches the subtle complexity of a great raw selvedge denim. It uses no patterns, usually just two colors, but the use of texture and the specific color selected creates lasting beauty. You see exactly this effect with these all new styles. Each starts with the classic color-on-white chambray base. The colors are unusual and rich, this one in hard to find soft purple. The white weft instantly brings out the vintage chambray character while helping to brighten up the top surface. High slub yarns add an incredible tapestry of texture. They create a heather effect to the base color and their natural randomness gives each shirt an organic appearance. A supple feel and year-round 5 ounce weight completes the package. This is a fabric that manages to blend workwear roots with a level of refinement that makes if feel modern. At today's value, it's tough to pass up.

We spent the most time really making a true improvement to fit. The best way to put it is that our updated fit simply feels more organic. There is a much more sophisticated and natural shape to the entire body, from shoulders to chest to waist that better matches the natural curve of the the human form. We’ve better aligned shoulder and chest widths and given the bottom hem only a subtle curve, striking an improved balance between tucking and untucking ability. The improved fit is something you notice the instant you put this new shirt on. It just flows with the body better and feels better on. We also believe this fit is more universal. It’s taking the place of slim and classic fits . . . this is now our best fit.

We also took this opportunity to make two key upgrades to the details while preserving the classic style we all love. The first is button placement on the placket. Most people are wearing these shirts without ties and now opening that top button leaves the ideal shape. Second is a gently rounded chest pocket shape to provide a softer, more organic look. Of course, we’ve kept all the intricate construction details from the single needle work to locker loop to box pleat.

Buttons downs that are made in the USA using our quality of material and construction are typically priced at $175 to $300. The Gustin model, with your support, lets us do much better.