The perfect blank indigo canvas upon which to make your mark. It's starts with an impossibly inky and deep blue color. This is the type of richness in color that you only get from true indigo dye. Not only is the start great, but you can also imagine the soft wear-in you'll get as the indigo dye ages uniquely to your wear. This is the type of fabric all indigo lovers crave. Both warp and weft get full indigo treatment in this chambray weave and the overall look is versatile enough to be casual or take on a touch of formality. That's a good thing because the 7 ounce weight makes for a solid button down that you can wear all year long. Versatility, style and comfort in our favorite color.

We spent the most time really making a true improvement to fit. The best way to put it is that our updated fit simply feels more organic. There is a much more sophisticated and natural shape to the entire body, from shoulders to chest to waist that better matches the natural curve of the the human form. We’ve better aligned shoulder and chest widths and given the bottom hem only a subtle curve, striking an improved balance between tucking and untucking ability. The improved fit is something you notice the instant you put this new shirt on. It just flows with the body better and feels better on. We also believe this fit is more universal. It’s taking the place of slim and classic fits . . . this is now our best fit.

We also took this opportunity to make two key upgrades to the details while preserving the classic style we all love. The first is button placement on the placket. Most people are wearing these shirts without ties and now opening that top button leaves the ideal shape. Second is a gently rounded chest pocket shape to provide a softer, more organic look. Of course, we’ve kept all the intricate construction details from the single needle work to locker loop to box pleat.

Buttons downs that are made in the USA using our quality of material and construction are typically priced at $175 to $300. The Gustin model, with your support, lets us do much better.