This is closed, fully-funded crowdfunding campaign. It is estimated to ship in October 2020.
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Two layers of flowing soft cotton joined together to form a supremely soft shirt with a completely fresh look. This is the Slub Double Cloth - Cobalt.
This fabric combines two unique style into an even better whole. It start with the top layer. An impossibly soft, gauzy twill. Big slub yarns lend real depth of the texture to the richly colored surface, in this case a deep cobalt blue. A second layer of fabric is then joined to the top, this time in a white-grey stripe. This second soft layer gives the shirt more body. You can show that stripe off when you cuff the sleeves for a special surprise. It's like two amazingly soft shirts in one.
We spent the most time really making a true improvement to fit. The best way to put it is that our updated fit simply feels more organic. There is a much more sophisticated and natural shape to the entire body, from shoulders to chest to waist that better matches the natural curve of the the human form. We’ve better aligned shoulder and chest widths and given the bottom hem only a subtle curve, striking an improved balance between tucking and untucking ability. The improved fit is something you notice the instant you put this new shirt on. It just flows with the body better and feels better on. We also believe this fit is more universal. It’s taking the place of slim and classic fits . . . this is now our best fit.
We also took this opportunity to make two key upgrades to the details while preserving the classic style we all love. The first is button placement on the placket. Most people are wearing these shirts without ties and now opening that top button leaves the ideal shape. Second is a gently rounded chest pocket shape to provide a softer, more organic look. Of course, we’ve kept all the intricate construction details from the single needle work to locker loop to box pleat.
Buttons downs that are made in the USA using our quality of material and construction are typically priced at $175 to $300. The Gustin model, with your support, lets us do much better.
"Thank you so much. I love Gustin and appreciate the quality and service you brings to an industry that genuinely needs it. You guys are awesome!"
-Curtis C. | Verified Buyer
"I wanted to tell you how much I love the rainbow nep natural t-shirts. After over a year of trying to find my everyday t-shirt, this is finally it. I have four of them now and they are basically all I wear."
-Anne F. | Verified Buyer
"Thank you so much for taking the time to make sure that the pant fits me right. Can't thank you enough. This is what makes Gustin stand a part."