Japan is never afraid to play on the extremes. This time it's weight and we like the result. With a huge 10 ounce weight and extremely dense weave, this fabric takes on a superbly rugged feel. It's approaching shirt-jacket status. Almost like raw denim, you can mold this style to your body each day you wear it, making it unique to you. The supporting details are spot on starting with color. This version, or personal favorite, is like a full retro rainbow with orange, yellow, blue, cream, brown and plum all nicely balanced in a large plaid pattern.

This shirt is sewn up in our new Rugged style. It's designed to be the perfect style for our heavier, more rustic fabrics we run. It's a bit more casual, without being over the top. This style is set off by two key design cues: a perfectly sized collar without buttons and two clean button closures on rounded chest pockets. These two elements lend the style a more casual look while their clean implementation keeps the shirt versatile. A simpler back yoke replaces the box pleat and locker loop of our Classic style. Intricate stitching tacks down the collar stand. The Rugged style inherits the same core fit block from the updated Classic style. The moment we sewed up some flannels and heavy jacquards in this style we knew it was right.

Buttons downs that are made in the USA using our quality material and construction are typically priced at $175 to $300. The Gustin model, with your support, lets us do much better.