This style uses cotton cloth from one of the finest mills in Japan. Let's face it, it's fun to have a shirt in your collection that makes a statement. When we found a plaid that stepped up to this challenge we jumped on it. This one takes a classic pattern and makes it come alive with the brightest of colors. Greens, yellows, whites, oranges, pinks, purples, sky blues . . . this shirt has them all and in their brightest form. It's almost impossible to imagine how they could all work together, but in this classic plaid pattern they do just that. What's nice is that no single color dominates, they all seem to build on each other to a grand whole. This is the kind of shirt we love pairing with crisp raw denim. It's a winning combination.

We spent the most time really making a true improvement to fit. The best way to put it is that our updated fit simply feels more organic. There is a much more sophisticated and natural shape to the entire body, from shoulders to chest to waist that better matches the natural curve of the the human form. We’ve better aligned shoulder and chest widths and given the bottom hem only a subtle curve, striking an improved balance between tucking and untucking ability. The improved fit is something you notice the instant you put this new shirt on. It just flows with the body better and feels better on. We also believe this fit is more universal. It’s taking the place of slim and classic fits . . . this is now our best fit.

We also took this opportunity to make two key upgrades to the details while preserving the classic style we all love. The first is button placement on the placket. Most people are wearing these shirts without ties and now opening that top button leaves the ideal shape. Second is a gently rounded chest pocket shape to provide a softer, more organic look. Of course, we’ve kept all the intricate construction details from the single needle work to locker loop to box pleat.

Buttons downs that are made in the USA using our quality of material and construction are typically priced at $175 to $300. The Gustin model, with your support, lets us do much better.