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#2 The Japan Standard

$109
Campaign sold out
Typical retail price $218 to $327.
Our crowdsourced model saves you 50% to 66% on every purchase.

#2 The Japan Standard

$109
Save 50-66%
Campaign sold out
Typical priced at $218-$327 in retail.
100% funded
Cut and sewn in California.
This is closed, fully-funded crowdfunding campaign.
It is estimated to ship in January / February 2024.
One of the first four fabrics we launched the Gustin line with in 2011. This style sold on store shelves as our introduction to the world of high end denim. Of course, now you don't have to pay the $275 they used to sell for at boutiques.
Gustin jeans made from Sanforized raw selvedge denim from one of the finest mills in Japan. This is a great, classic dark indigo fabric. It has a yellow sulfur base that results in a very subtle shiny look. The wear-in is amazing. You get the medium blues everyone wants with great white weft show through. It has a crisp feel when raw but is very wearable at 12.5oz. A red selvedge ID finishes it off. Every time we get our hands on this denim we remember why we used it to launch the brand.
This is the same style and quality that was sold in boutiques all over the country for $205+.
Choose either our classic Straight fit or Slim fit. More details available on our fit guide.
Fit
Available in our Straight, Slim and Skinny fits.
Inseam
Our waist sizes 29-33 have a 34" inseam.
Our waist sizes 34+ above have a 36" inseam.
Fabric
Japan Selvedge, 12.5oz, Red ID
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom Gustin hardware, hand stamped leather patch
Made in
made in usa
Fit guide
What is selvedge denim? Read more on our blog.
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What Customers Are Saying
"Thank you so much. I love Gustin and appreciate the quality and service you brings to an industry that genuinely needs it. You guys are awesome!"
-Curtis C. | Verified Buyer
"Never thought I would find a denim company that I feel like is a community."
-Richard S. | Verified Buyer
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."
-Scott S. | Verified Buyer
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