Welcome to Gustin! Click here to get started.
Use code FIRSTSHIP to get free domestic shipping on your first order.
$189
Save 50-67%
Typically priced at $378-$567 in retail.
Size
We don't vanity size. Most order 2 sizes up from their usual brand. Find your Gustin size →
Size — garment waist . Change
34% funded
Launched about 1 hour ago
Estimated ship date
July 2026
Cut and sewn in California
Seeing is believing. These photos confirm our theory: The Red Fire is one of those denims that sounds incredible in theory and looks even cooler in reality. An indigo warp and brilliant, fiery red weft make this selvedge stand apart from anything else in your denim collection.
Note: We recommend going up one size in this fabric.
This one makes use of a unique weft to a spectacular result. It starts out nicely with a deep navy warp, creating a dark top surface. The weft takes things in a totally new direction. Its fiery red poly yarn is woven into the weft yarn, and this changes the entire character of the fabric. Obviously, if you cuff this denim, you'll see a bright flash of red, but what we enjoy more is how the red weft makes its presence known by showing through the top surface of the fabric. It gives the entire fabric surface a subtle red tint and shadow. If you're ready for indigo denim like no other, this one's for you!
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#321 Selvedge, 12oz, Red ID. 67% Cotton, 33% Poly
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom Gustin hardware, stamped leather patch
Made in
made in usa
Fit guide
Est. Ship
July 2026
What is selvedge denim? Read more on our blog.
Union Special Sewing Machine

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn more
Bestsellers
Bestseller
gustin #490 zimbabwe denim - wheat
#490 Zimbabwe Denim - Wheat
70% funded
$129
Bestseller
gustin #488 zimbabwe denim - oak
#488 Zimbabwe Denim - Oak
65% funded
$129
Bestseller
gustin #491 zimbabwe denim - indigo
#491 Zimbabwe Denim - Indigo
63% funded
$129
Bestseller
gustin #121 japan brushed linen chambray 5 pocket - olivexblack
#121 Japan Brushed Linen Chambray 5 Pocket - OliveXBlack
85% funded
$146
Just launched
Just Launched
gustin #492 italy midnight x grey
#492 Italy Midnight X Grey
43% funded
Launched about 1 hour ago
$89
Just Launched
gustin #224 japan heavy moleskin 5 pocket - black
#224 Japan Heavy Moleskin 5 Pocket - Black
43% funded
Launched about 1 hour ago
$179
Just Launched
gustin horween chromexcel #8 low top
Horween Chromexcel #8 Low Top
54% funded
Launched about 1 hour ago
$219
Just Launched
gustin #242 selvedge chambray chinos
#242 Selvedge Chambray Chinos
34% funded
Launched about 1 hour ago
$149
What Customers Are Saying
"This salt & pepper plaid shirt is **** awesome. Fit, feel, and look are amazing! Best looking shirt I own. My wife gave me “the eye” when I walked into the kitchen wearing it. Thanks for making it!"
-Scott L. | Verified Buyer
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."
-Scott S. | Verified Buyer
"I really love Gustin. I just don't think I'd choose another brand at any price point. And I love watching for new products/return of old favs. But a very important part of the experience is the great customer service."
-Keith P. | Verified Buyer
Your cart
×
Your cart is empty. Let's find something to fill it.