Today we're giving you access to a rare selvedge find from Cone Mills. Double rainbow IDs finish a quintessentially classic raw selvedge denim. Meet the Cone Mills Double Rainbow.
Cone's White Oak plant in Greensboro, NC was famous. Part of that mystique was that the selvedge there was woven on vintage Draper shuttle looms. These old-world looms also came with drawbacks. Keeping them running well and producing high-quality fabric was a huge challenge. As a way to ensure the selvedge line would continue as part of the Cone family, more modern selvedge looms were tested in Cone's production facility in Mexico. Now some of these styles are trickling out in deadstock form. We wanted to test them out before offering them up to you. Wearing them around confirms it's a quality, classic product. A pure indigo warp is brighter than usual. The crisp white weft lends the classic look we want in core raw denim. A 12.5 ounce weight with plenty of starch makes these wearable and primed for great fades. This is just a daily workhorse denim. Finally, the selvedge ID is extra special. Double rainbow ID's. One side of the fabric gets red-orange-yellow, the other emerald-blue-purple.
Note: due to the cutting process, each pair will have a unique combination of red-orange-yellow and emerald-blue-purple selvedge ids, and may not exactly match the photos.
Choose either our classic straight, slim or skinny fit. More details available in our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam. Waist sizes 34+ have a 36" inseam.
Gustin has partnered with Denim Therapy to offer discounted custom hemming.
As a Gustin customer, you can save 25% on authentic chain-stitched hemming
that will match the original construction of your selvedge.
Customer Feedback on #529 CONE MILLS DOUBLE RAINBOW
"Very nice denim; great for everyday wear, and almost 'dressy.' The denim has a slight silvery-white undertone to it, which is nice, and the tiny splash of color on the belt loop and cuff serves as a subtle identifier of people who pay attention. :-)"
-Audie A. | Verified Buyer
"I love these jeans! They feel fantastic and look even better. I guess that’s why I now own a ton of Gustin jeans, they just keep knocking it out of the park."
-Grant H. | Verified Buyer
"Awesome so far. They look great and fit comfortably out of the package. 34 Slim was the perfect size for me. Rocking some thick cuffs at the moment because I like to wait until after my first wash to hem them. I've got about 8 wears in so far, so it'll be a while, but looking forward to fades."
-Jesse G. | Verified Buyer
"A delightful denim, proud to wear. Love the fit and feel."
"Just wanted to thank you for the jeans. I had high hopes and yet these exceed my expectations! I love the fabric, and I love the fit and construction. Nice, nice work."
-Jeffrey S. | Verified Buyer
"This salt & pepper plaid shirt is **** awesome. Fit, feel, and look are amazing! Best looking shirt I own. My wife gave me “the eye” when I walked into the kitchen wearing it. Thanks for making it!"
-Scott L. | Verified Buyer
"Thank you so much. I love Gustin and appreciate the quality and service you brings to an industry that genuinely needs it. You guys are awesome!"