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#541 The Rainbow Selvedge

Selvedge Denim Jeans

$129
Save 50-67%
Typically priced at $258-$387 in retail.
Size
86% funded
Estimated ship date
September / October 2025
Cut and sewn in California
100% Cotton
If you missed the first run of this specialty selvedge, today you have another shot. We're getting a small lot woven just for us. Enjoy it and wear it well.
Finding great fabric that you likely will never see anywhere else is one of the most unique parts of GUSTIN. This was our first new find that come from our global search for selvedge. A specialty denim mill in China has deftly combined classic, quality raw selvedge roots with an absolute explosion of color. The classic roots start in the warp. A dark midnight indigo. It's as deep as starting point as you find and a great starting color. Starchy and rugged, the 12 ounce weight is a middle ground we've come to respect for it's balance of usability and toughness. The weft is where things take bold and colorful turn. A range of colored yarns are deployed to create a vivid rainbow effect on the backside of the fabric. The pictures tell the full glorious story. You definitely see the rainbow glowing through the top as well, but it's not overpowering. The balance is just right - special but not screamingly loud. Finding this in a 100% cotton, selvedge composition makes it even more special. Enjoy this one.
Choose either our classic straight, slim or skinny fit. More details available in our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#541, 100% Cotton, 12oz, Red ID
Finish
Raw, Contrast Stitching, Brown Leather Patch
Trims
Custom hardware, hand stamped leather patch
Made in
made in usa
Fit guide
Est. Ship
September / October 2025
What is selvedge denim? Read more on our blog.
Union Special Sewing Machine

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save 25% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn More

Customer Feedback on #541 THE RAINBOW SELVEDGE
"Insanely good quality. The pants don’t pop like in the picture but the subtly is phenomenal. I can’t stop rocking them!"
-Kent S. | Verified Buyer
"Very pleased with the fit and look. I got the 38 straight. I wear 36x36 in Levi’s, if that helps anyone. Looking forward to getting the Japan Red Fire in January"
-Robert D. | Verified Buyer
"I really like these jeans. First order from Gustin. I appreciated the way they the do sizing by having you measure a pair of your own trousers that fit correctly."
-Jon L. | Verified Buyer
"Rainbow pattern different from the photo. BLUE selvedge ID, not red as in description and photo. I think this fabric needs its own number, because this is not the same as what is described as "#541". Fit as expected."
-Jennifer F. | Verified Buyer
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What Customers Are Saying
"Just wanted to thank you for the jeans. I had high hopes and yet these exceed my expectations! I love the fabric, and I love the fit and construction. Nice, nice work."
-Jeffrey S. | Verified Buyer
"I really love Gustin. I just don't think I'd choose another brand at any price point. And I love watching for new products/return of old favs. But a very important part of the experience is the great customer service."
-Keith P. | Verified Buyer
"Never thought I would find a denim company that I feel like is a community."
-Richard S. | Verified Buyer
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