Crowdfunding
Estimated ship date
August / September 2025
August / September 2025
Cut and sewn in California
100% Cotton
If you missed the first run of this specialty selvedge, today you have another shot. We're getting a small lot woven just for us. Enjoy it and wear it well.
Finding great fabric that you likely will never see anywhere else is one of the most unique parts of GUSTIN. This was our first new find that come from our global search for selvedge. A specialty denim mill in China has deftly combined classic, quality raw selvedge roots with an absolute explosion of color. The classic roots start in the warp. A dark midnight indigo. It's as deep as starting point as you find and a great starting color. Starchy and rugged, the 12 ounce weight is a middle ground we've come to respect for it's balance of usability and toughness. The weft is where things take bold and colorful turn. A range of colored yarns are deployed to create a vivid rainbow effect on the backside of the fabric. The pictures tell the full glorious story. You definitely see the rainbow glowing through the top as well, but it's not overpowering. The balance is just right - special but not screamingly loud. Finding this in a 100% cotton, selvedge composition makes it even more special. Enjoy this one.
Choose either our classic straight, slim or skinny fit. More details available in our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#541, 100% Cotton, 12oz, Red ID
Finish
Raw, Contrast Stitching, Brown Leather Patch
Trims
Custom hardware, hand stamped leather patch
Made in
Fit guide
Est. Ship
August / September 2025
What is selvedge denim? Read more on our blog.
CUSTOM HEMMING
Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save 25% on authentic chain-stitched hemming that will match the original construction of your selvedge.
Customer Feedback on #541 THE RAINBOW SELVEDGE
"The most delicious denim I've experienced."
-Michael P. | Verified Buyer
"Very nice quality jeans with good attention to detail. The rainbow isn’t gaudy because the weft colors are not overly vibrant, but it adds an interesting effect through the dark warp. It’s a subdued rainbow, which I really like. The cut is very nice too. Roomy but fitted. The denim is very smooth and doesn’t show really any slub or nep. There’s a good amount of flexibility in the material, which makes it comfortable as well. I was impressed by these jeans."
-Matthew L. | Verified Buyer
"Rainbow pattern different from the photo. BLUE selvedge ID, not red as in description and photo. I think this fabric needs its own number, because this is not the same as what is described as "#541". Fit as expected."
-Jennifer F. | Verified Buyer
"I currently own pairs of jeans that are over 15 years old and not half the quality of these, so I’m especially looking forward to growing old with these. I’ll likely be replacing my entire denim jean collection with Gustin."
-Kyle M. | Verified Buyer
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