Crowdfunding
Estimated ship date
August 2025
August 2025
Cut and sewn in California
100% Cotton
This is the real deal selvedge denim. It's simply a beast in all the right ways - weight, texture, color and craft. Any raw denim lover knows it when they touch it and see it. I've had the privilege to handle more than a thousand selvedge styles since starting GUSTIN and this one stopped me in my tracks. We call it the Beast Red Fire.
Note: We recommend going up one size in this fabric.
Raw selvedge denim is an investment. It takes work. It's not about instant gratification and comfort. It's about a product that stands the test of time. You put in the time, it becomes unique to you. It ages and gets better with each wear. Very few, if any, fabrics do this. It's why we all fundamentally love raw selvedge denim. If you're going to invest, this is the type of denim to own. It starts with a big weight - 18 ounces. When you get up in this range you enter a different denim league. This is burly, old school denim. Densely woven and starchy, it takes on a leather-like feel. It will challenge you, but the durability is worth it. Next comes the yarn itself, another stand-out. The warp is a classic, dark indigo. Intensely slubby yarn is used, giving this denim a gorgeous texture and instantly putting it a cut above. The natural irregularity of the slubby yarn creates a bit more separation in the fabric, allowing greater show through of the weft yarn. If you're going to see that weft yarn more, you may as well make it truly special. This is the master stroke, as the weft yarn is a rusty, fiery red and 100% cotton. You definitely see a beautiful rusty glow, almost like a shadow, but it's never over the top. Even better, its prominence changes in different lighting. This is true investment selvedge.
Choose either our classic straight, slim or skinny fit. More details available in our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#597, 100% Cotton, 18oz, Red ID
Finish
Raw, Contrast Stitching, Brown Leather Patch
Trims
Custom hardware, hand stamped leather patch
Made in
Fit guide
Est. Ship
August 2025
What is selvedge denim? Read more on our blog.
Customer Feedback on #597 THE BEAST RED FIRE
"These Jeans are “Super Nice”….
The redness is understated, so it still looks like a pair of blue jeans, but with a little pop.
The heft of the denim makes you feel like you are wearing armor, but it’s not uncomfortable.
Naturally A+ crafting.
Sizing is of course always a challenge with Gustin, but I bought a waist stretcher for like $20 off of Amazon.
I put the jeans on the stretcher then soaked it with hot water. Then gradually turned the screw on the waistband….viola, a perfect fit.
I can always give them to my son…
6’2” 150, if Kathy accidentally washes them…;)
Gustin are a funny bunch, the site says they don’t use “vanity sizing”
I call it “inverse vanity” a “34 Straight”fits basically like a “33 slim”
So those in the know might smugly state “I wear a 34, even in Gustin”.
The shirts are even more ridiculously snug, but again, once you find your size…mine is the comically contradictory “XXL Slim”…you’ll have a winner.
In gustins defense they fit like my favorite Japanese brand, Iron Heart, so good company if you are like me and like to spend $1000s each year on clothes that are just a little snug, but well made.
And if I buy them used off of eBay or whatever and the chowderhead who had it first made the mistake of washing it?…all bets are off.
I got a used standard Gustin Cone denim work shirt (XXL Slim label) it’s a medium now and my old lady wears it for gardening.
Still I struggle on.
Shoving my Classic American Physique into Wokely Sized apparel, better than buying Chinese under any circumstance.
Chef Pete Coleman
(Die Hard Gustin Fan)"
-Pete C. | Verified Buyer
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