#7 The Regular
$91
Campaign sold out
100% funded
I absolutely love my Regulars. To me they highlight everything I enjoy about raw denim from beginning to end. They also have a special history. If you're a raw denim fan I'm sure you have a similar story (and I'd love to hear it), but the simple truth is that The Regular is a pair of denim you should have in your collection.
My Regulars hold such a special place in my denim collection for two reasons.
1) This was the first American selvedge denim I used. When I launched the Gustin line in 2010 at retail, I used Japanese denim exclusively. It was what I knew and loved, but when I came in contact with the Regular fabric from Cone Mills, I realized there was some extremely high quality denim coming out of the USA. It had everything the purist in me admired. A dark indigo warp with crisp white weft gave it a classic appeal. It was nice and starchy which I love not only for that true raw feel but also because it helps get nice creases set it. I also appreciated the fabric was also pretty wearable right at the start. It was a great all-arounder.
2) This particular pair also happened to be the first slim fit sample we made. We had worked on this new fit for a while and I was finally pleased with where we ended up. I usually end up snagging those samples for myself and I wore this one almost exclusively for three years. That wear really allowed the Regular to show its quality. The medium blue that emerged is pretty much my dream denim color. The white grain is there but not overpowering. There is a naturalness to the denim that really comes out. Yes, I keep my phone in my front right pocket. 
I still wear this pair the most and it's still going strong. I'm starting on a new one now.
Josh Gustin
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Fit Available in our Straight, Slim and Skinny fits.
Model is 5'10, 150lbs, wearing a 31 slim.
Fabric #7 USA Cone Mills USA Selvedge, 13.5oz, Red ID
Finish Contrast Stitching and Veg Tan Patch
Trims Custom hardware, hand stamped leather patch
Made in California
Fit guide Click here for our fit guide.
Est. Ship September 2018
Bestsellers
USA T-Shirt Black 3PK
USA T-Shirt Black 3PK
34% funded
13 days left
$42
#465 Crimson Heather Herringbone
#465 Crimson Heather Herringbone
48% funded
12 days left
$109
#259 American Fourteener
#259 American Fourteener
84% funded
2 days left
$68
#142 Okayama GreyXGrey
#142 Okayama GreyXGrey
13% funded
12 days left
$118


Get all the latest updates.


Never miss a campaign.