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#75 Okayama Standard

Japanese Selvedge Denim Jeans

$139
Save 50-67%
Typically priced at $278-$417 in retail.
Size
98% funded
Estimated ship date
October / November 2025
Cut and sewn in California
100% Cotton
The Okayama Standard remains on top as our best selling Japanese selvedge denim of all time. Looking at the absolutely beautiful fades you get from it, the reason becomes pretty clear. Get started on yours today.
Gustin jeans made from sanforized raw selvedge denim from one of the finest mills in Japan. When we search for a perfect Japanese selvedge, we look for a few key things: solid weight, dark indigo start and the potential to wear to the perfect medium blue with great texture. We saw everything we like in the Okayama Standard. This style is a very solid 14.5oz, starts out raw in a deep blue indigo and wears to the mythical medium blue we all want. The fade shots tell the story. The color is stunning, the grain amazing. It even has a great vertical grain when worn in. Throw in a very cool double stitch orange selvedge ID and this is a perfect, traditional Japanese denim. Made in the Okayama Prefecture, this one is perfect all around denim.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#75 Japan Selvedge, 14.5oz, Orange ID, 100% Cotton
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom Gustin hardware, stamped leather patch
Made in
made in usa
Fit guide
Est. Ship
October / November 2025
What is selvedge denim? Read more on our blog.
Union Special Sewing Machine

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn more
Customer Feedback on #75 OKAYAMA STANDARD
"I’m kind of a selvedge noob. Visited Japan came home with a Flathead 9oz. Jacket, and fell in love with Japanese style attention to detail. Happy to say, these USA details compete and even exceed in some areas. Now, compared to my usual AE Mall jeans of varying quality well, there is no comparison. Thats even with being generally satisfied with AE. I feel so swaggy in comparison. Just hefty enough. Slightly sheeny and plenty character now, and can’t wait to see how they wear and fade. Love the unique selvege ID."
-Christopher R. | Verified Buyer
"beautiful denim . they finally got to me being carried over from LA -Beijing by my friend. I will have to get them hemmed next week so I can put them into full rotation . Appreciate your business model and I will definitely have to cop some more product . GUSTIN is officially in the rotation."
-Wes C. | Verified Buyer
"This is the fabric that you recommend to people that are looking to get into selvedge denim. It is the perfect weight and is an excellent fader. This is my third pair of Okayama Standards. I have Slim, Straight and now a Vintage Straight. The Vintage Straight cut is my new favorite. I was looking for a straight that wasn’t too baggy or too tapered and that had a higher rise. This is the highest rise that Gustin offers and it is great. The rise is really the key aspect of this cut. It is so comfortable and offers excellent coverage. I’m excited to see these after they fade. I suspect they’ll age wonderfully, just like my other Okayamas."
-Brian C. | Verified Buyer
"Excellent quality! Distinctive selvage and true fit. I wear both straight and slim depending on use. Slim is just too tight on the Harley, but nice for a night out. I love these jeans - thanks to Gustin for a great product at a great price !"
-James A. | Verified Buyer
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What Customers Are Saying
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."
-Scott S. | Verified Buyer
"I really love Gustin. I just don't think I'd choose another brand at any price point. And I love watching for new products/return of old favs. But a very important part of the experience is the great customer service."
-Keith P. | Verified Buyer
"About a year ago, a coworker introduced me to Gustin (he rocks some of your pants to the office on the regular) and I have been watching the releases ever since. About three months ago, I finally backed a campaign. Since then, I have been so happy with all the pieces I have received."
-Anne F. | Verified Buyer
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