Crowdfunding

#75 jeans after wear-in. Actual jeans will appear raw like the last photo

#75 Raw before wear-in

#75 jeans after wear-in. Actual jeans will appear raw like the last photo

#75 Raw before wear-in

#75 Okayama Standard

Japanese Selvedge Denim Jeans

$139

Save 50-67%

Typically priced at $278-$417 in retail.

You're saving 30% over in the in-stock product.
If you want it sooner, click here.

Fit

Fit Guide & Size Chart

Size

90% funded

Estimated ship date
July / August 2025

Cut and sewn in California

The Okayama Standard remains on top as our best selling Japanese selvedge denim of all time. Looking at the absolutely beautiful fades you get from it, the reason becomes pretty clear. Get started on yours today.

Gustin jeans made from sanforized raw selvedge denim from one of the finest mills in Japan. When we search for a perfect Japanese selvedge, we look for a few key things: solid weight, dark indigo start and the potential to wear to the perfect medium blue with great texture. We saw everything we like in the Okayama Standard. This style is a very solid 14.5oz, starts out raw in a deep blue indigo and wears to the mythical medium blue we all want. The fade shots tell the story. The color is stunning, the grain amazing. It even has a great vertical grain when worn in. Throw in a very cool double stitch orange selvedge ID and this is a perfect, traditional Japanese denim. Made in the Okayama Prefecture, this one is perfect all around denim.

This is the same style and quality that was sold in boutiques all over the country for $205+.

*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.

Inseam

Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.

Fabric

#75 Japan Selvedge, 14.5oz, Orange ID

Finish

Raw, Contrast Stitching, Brown Patch

Trims

Custom hardware, hand stamped leather patch

Made in

Fit guide

Click here for our fit guide.

Est. Ship

July / August 2025

What is selvedge denim? Read more on our blog.

Customer Feedback on #75 OKAYAMA STANDARD

"Picked up the 37 waist - as I was imagining these would run a bit slim. I’m an athletic guy, and these fit just about perfectly for my taste. Thigh has enough room so that I don’t feel suffocated, and waist is snug - but comfortable. The length is a bit long, but I like rolling up the cuff, so no biggie. It’s raw, so a little stiff at first, but not uncomfortable. Overall, really happy with these jeans - it’s clear they are high quality and very well made. I can tell it will take a while for these to wear in - but that is what we sign up for with raw, selvage denim….."

-Jeremy U. | Verified Buyer

"Excellent quality! Distinctive selvage and true fit. I wear both straight and slim depending on use. Slim is just too tight on the Harley, but nice for a night out. I love these jeans - thanks to Gustin for a great product at a great price !"

-James A. | Verified Buyer

"beautiful denim . they finally got to me being carried over from LA -Beijing by my friend. I will have to get them hemmed next week so I can put them into full rotation . Appreciate your business model and I will definitely have to cop some more product . GUSTIN is officially in the rotation."

-Wes C. | Verified Buyer

"Excellent quality and style. Customer service is top notch. I recommend these jeans highly."

-Scott J. | Verified Buyer

Bestsellers

Bestseller