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The 1968 - Vintage Straight Fit

Selvedge Denim Jeans

$99
Save 50-67%
Typically priced at $198-$297 in retail.
Fit
66% funded
Cut and sewn in California.
This is an active crowdfunding campaign.
It is estimated to ship in April 2025.
Today we're pairing a true selvedge denim icon with a totally new fit we call the Vintage Straight. You asked us for another fit option and we're excited for you to try this out. This is the Cone Mills 1968 in our all new Vintage Straight Fit.
Our new Vintage Straight fit is inspired by pre-1950s, classic denim fits. It's defined by a near dead straight line from top to bottom, notably higher rise front and back, roomy top block and fuller thigh and leg. It offers a distinct style option. If you're seeking a roomier fit, this style can work. If you currently enjoy our straight or slim fits, this style offers a more relaxed option in general.
The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. This is iconic denim at its best.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#172 USA Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom hardware, hand stamped leather patch
Made in
made in usa
Fit guide
Est. Ship
April 2025
What is selvedge denim? Read more on our blog.
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What Customers Are Saying
"About a year ago, a coworker introduced me to Gustin (he rocks some of your pants to the office on the regular) and I have been watching the releases ever since. About three months ago, I finally backed a campaign. Since then, I have been so happy with all the pieces I have received."
-Anne F. | Verified Buyer
"Never thought I would find a denim company that I feel like is a community."
-Richard S. | Verified Buyer
"Your great quality product and customer service are reasons I've been a long time customer and will continue to do so."
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