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1968 (raw)

1968 (worn-in)

1968 (raw)

1968 (worn-in)

The 1968

Selvedge Denim Jeans

$99

Save 50-67%

Typically priced at $198-$297 in retail.

Fit

Fit Guide & Size Chart

Size

87% funded

Estimated ship date
August 2026

Cut and sewn in California

100% Cotton

A true selvedge denim icon - this is the Cone Mills 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.

Gustin jeans made from sanforized raw selvedge denim from Cone Mills. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is authentic, classic selvedge denim at its best.

This is the same style and quality that was sold in boutiques all over the country for $205+.

*Note: unlike most brands, we don't use vanity sizing for our pants. If you're a first time customer, we highly recommend checking out our fit guide.

Inseam

Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.

Fabric

#172 Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton

Finish

Raw, Contrast Stitching, Brown Patch

Trims

Custom Gustin hardware, stamped leather patch

Made in

Fit guide

Click here for our fit guide.

Est. Ship

August 2026

What is selvedge denim? Read more on our blog.

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn more

Customer Feedback on THE 1968

"So far, the 1968 Straight Fit (36" waist) are head and shoulders the highest quality jeans I've ever had. I've only worn them a few times, but I expect many years of reliable service. The sizing chart was remarkably accurate, and I'm already planning to order a few more pairs and back a few campaigns. I'm tall and thin and very thankful for the 36" inseam in a high quality, stylish, affordable, American-made product. You've made a repeat customer out of me. Thanks!"

-Jason F. | Verified Buyer

"American sewn jeans made with what could be the last of American Cone selvedge denim. I now have 4 pairs of the 1968. They fit true to size (no vanity sizing) and I wear the straight cut; which fit well over my cowboy boots. I have an athletic build (6'00", 180lbs, 33 waist, lean) and the seat and thighs, while fitted, give me the room I need (I could never wear skinny or low rise jeans) while being flattering. Amazing value."

-John V. | Verified Buyer

"Bang for buck these are a great pair of selvedge jeans added bonus they are USA made! My only complaint is the length I have selvedge jeans from other companies and I was able to order in my normal length, I’m 5’10 and I looked like a toddler wearing his dads jeans 🤣 had to take them to the tailor for a proper fit. All and all an excellent product I would recommend."

-Ryan A. | Verified Buyer

"This is the 4th pair of Gustins I've owned. I bought 3 pair about 8 years ago, and wore the heck out of them for 6 years, until they were absolutely falling apart. So I just ordered another pair, the 1968, and they are everything I remember about my first Gustins. After only wearing them for 2 weeks, they are already breaking in and sizing up a bit, and getting much more comfortable. I've received so many compliments on them already, they are a fantastic company that makes high quality, affordable products. My only wish is that they would print the name of the fabric on the inside pocket, like they do the other information. I would have loved to use my old 3 pairs for a reference on what material to buy, but I have no recollection of what those fabrics were from 8 years ago."

-Adam K. | Verified Buyer

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