Click here to shop our 4th of July Stock Sale!
$99
Save 50-67%
Typically priced at $198-$297 in retail.
You're saving 34% over in the in-stock product.
If you want it sooner, click here.
Size
75% funded
Estimated ship date
September / October 2025
Cut and sewn in California
100% Cotton
A true selvedge denim icon - this is the Cone Mills 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.
Gustin jeans made from sanforized raw selvedge denim from Cone Mills. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is authentic, classic selvedge denim at its best.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#172 Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom hardware, hand stamped leather patch
Made in
made in usa
Fit guide
Est. Ship
September / October 2025
What is selvedge denim? Read more on our blog.
Union Special Sewing Machine

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save 25% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn More

Customer Feedback on THE 1968
"I have already given you my feedback on these jeans but I can’t say enough good about how well they fit and look. I will definitely be getting more of the 1968’s."
-Marty B. | Verified Buyer
"I have 2 pairs of these jeans now and I love them."
-Marty B. | Verified Buyer
"My second pair of Gustins. Best jeans ever."
-Doug O. | Verified Buyer
"The 1968 was my first purchase from Gustin. Exceptional quality of the materials, beautiful craftsmanship make this a favorite. I've worn them for nearly two weeks and they are wearing in very well. Cannot wait for the Red Fire! Looking forward to acquiring more products in the future."
-Michael H. | Verified Buyer
Bestsellers
Bestseller
gustin the 1968
The 1968
75% funded
$99
Bestseller
gustin japan red fire
Japan Red Fire
79% funded
$189
Bestseller
gustin #467 japan silk linen 5 pocket - natural
#467 Japan Silk Linen 5 Pocket - Natural
69% funded
$156
Bestseller
gustin japan hemp waffle polo - oatmeal
Japan Hemp Waffle Polo - Oatmeal
25% funded
$109
Just launched
Just Launched
gustin #1290 guitars shirt - blue
#1290 Guitars Shirt - Blue
46% funded
$79
Just Launched
gustin #1291 guitars shirt - grey
#1291 Guitars Shirt - Grey
43% funded
$79
Just Launched
gustin #1292 baseball shirt - brown
#1292 Baseball Shirt - Brown
36% funded
$79
Just Launched
gustin #1293 baseball shirt - blue
#1293 Baseball Shirt - Blue
26% funded
$79
What Customers Are Saying
"So grateful for this brand! Love the fit, finish, and quality of everything I've ever bought from here. Moreover, the pricing enables people like me to have access to quality goods which are often outside of the reach of the most working people."
-Joshua C. | Verified Buyer
"I wanted to tell you how much I love the rainbow nep natural t-shirts. After over a year of trying to find my everyday t-shirt, this is finally it. I have four of them now and they are basically all I wear."
-Anne F. | Verified Buyer
"About a year ago, a coworker introduced me to Gustin (he rocks some of your pants to the office on the regular) and I have been watching the releases ever since. About three months ago, I finally backed a campaign. Since then, I have been so happy with all the pieces I have received."
-Anne F. | Verified Buyer
Your cart
×
Your cart is empty. Let's find something to fill it.