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$99
Save 50-67%
Typically priced at $198-$297 in retail.
You're saving 34% over in the in-stock product.
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Size
67% funded
Estimated ship date
September / October 2025
Cut and sewn in California
100% Cotton
A true selvedge denim icon - this is the Cone Mills 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.
Gustin jeans made from sanforized raw selvedge denim from Cone Mills. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is authentic, classic selvedge denim at its best.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#172 Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom hardware, hand stamped leather patch
Made in
made in usa
Fit guide
Est. Ship
September / October 2025
What is selvedge denim? Read more on our blog.
Union Special Sewing Machine

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save 25% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn More

Customer Feedback on THE 1968
"This pair of jeans are the most comfy air of denim jeans I have ever owned! Because I needed to order a bigger waist size than I normally do, I had to get them hemmed. Fortunately, I have a dear friend that was able to hem them. I’m 5’10”, and found the 34” waist size to be the perfect fit for me!"
-David S. | Verified Buyer
"I first soaked these jeans in hot water, let them drip dry, and wore the damp jeans all day. Since then, I've worn them to work every day. While it's only been a week, I can feel the denim mold to my body more and more daily. They are slowly loosening up in the tighter places and remaining stiff in others, which is exactly what I wanted. The 1968 are already my favorite jeans. I expect to love them more as they continue to break in."
-Chandler C. | Verified Buyer
"Great fit. I love these jeans. After I received my first pair I immediately ordered a second pair,"
-Bradford B. | Verified Buyer
"I had been wanting to buy a pair of selvedge denim jeans for some time, but I just couldn't justify the cost. When I found Gustin, I decided to try a pair of "The 1968" jeans and I'm glad I did. I have only had them a short time, but it is clear that they are made with the utmost care and attention to detail. The quality of the construction is evident straight away--much better than anything I have found in the big mall stores. I have since bought another pair of jeans and a shirt from Gustin, both of which are excellent. I only wish I had known about them sooner."
-Nathan M. | Verified Buyer
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What Customers Are Saying
"Thank you so much. I love Gustin and appreciate the quality and service you brings to an industry that genuinely needs it. You guys are awesome!"
-Curtis C. | Verified Buyer
"About a year ago, a coworker introduced me to Gustin (he rocks some of your pants to the office on the regular) and I have been watching the releases ever since. About three months ago, I finally backed a campaign. Since then, I have been so happy with all the pieces I have received."
-Anne F. | Verified Buyer
"So grateful for this brand! Love the fit, finish, and quality of everything I've ever bought from here. Moreover, the pricing enables people like me to have access to quality goods which are often outside of the reach of the most working people."
-Joshua C. | Verified Buyer
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