At our core, we love talking classic garments and treating them to the best materials we can find. Something as useful and iconic as a t-shirt deserves the same treatment and respect as great denim. Pima cotton is the best. It is literally a rare breed, making up only about 10% of the cotton grown. As an extra-long staple variety, Pima has a rare combination of luxurious feel and enhanced durability over standard cotton. This is exactly what makes it such a great fabric for t-shirts. You can feel a smooth silkiness to these t-shirts right away. Wearing them is a pleasure and it's nice knowing the quality of cotton means they'll last for years and just get better in time. A classic dialed up and offered at a true value.