Unbelievable softness in the classically styled shirt you can wear all year long. It starts with the raw materials. Cotton joined with pure Yak wool. Cotton lends everyday usability and ease of care, Yak wool takes it to a much higher level. Yak wool is consistently described as being as soft as cashmere. We would agree. The softly brushed surface is one of the softest we've ever used. It's a joy to wear. Beyond the luxurious feel, Yak wool adds breathability and odor resistance - it's one of nature's true performance fibers. Completing the pack is a spot on 6 ounce weight and timeless gingham composition. Get ready for one of your most special shirts. 

This shirt is sewn up in our new Rugged style. It's designed to be the perfect style for our heavier, more rustic fabrics we run. It's a bit more casual, without being over the top. This style is really set off by two key design cues: a perfectly sized collar without buttons and two clean button closures, and rounded chest pockets. These two elements lend the style a more casual look while their clean implementation keeps the shirt versatile. A simpler back yoke replaces the box pleat and locker loop of our Classic style. Intricate stitching tacks down the collar stand. The Rugged style inherits the same core fit block from the updated Classic style. The moment we sewed up some flannels and heavy jacquards in this style we knew it was right.

Buttons downs that are made in the USA using our quality material and construction are typically priced at $175 to $300. The Gustin model, with your support, lets us do much better.