Ombre refers to the fade. In this case it's the way the boldly contrasting colors in this chunky, old school plaid fade into each other. It's a timeless look. Rounding out the old-school vibes is thick, dense yarn that gets a loose weave. The results is that rare combination of heft and flowing softness that's always our favorite. You can see the slubby character of the yarn organically throughout the shirt's surface lending it an almost hand-made look.

This shirt is sewn up in our new Rugged style. It's designed to be the perfect style for our heavier, more rustic fabrics we run. It's a bit more casual, without being over the top. This style is really set off by two key design cues: a perfectly sized collar without buttons and two clean button closure, rounded chest pockets. These two elements lend the style it’s more casual look while their clean implementation keeps the shirt versatile. A simpler back yoke replaces the box pleat and locker loop of our Classic style. Intricate stitching tacks down the collar stand. The Rugged style inherits the same core fit block from the updated Classic style. The moment we sewed up some flannels and heavy jacquards in this style we knew it was right.

Buttons downs that are made in the USA using our quality of material and construction are typically priced at $175 to $300. The Gustin model, with your support, lets us do much better.