Brisk mornings and crisp sunny days. Water and washed out wood. The ideal shirt to pair with our West Coast imagination of what New England charm is all about would be these shirts. Each starts with a retro classic plaid pattern. Thick and thin channels, single line and doubles, it's a look that has remained a shirting staple. A little preppy, it can be casual with shorts or more dressed up with chinos or raw denim. The colors really make this fabric great and lend it that East Coast vibe. Bright but old-school. That hardest part is picking the best one.

This shirt is sewn up in our Classic Style. We spent the most time really making a true improvement to fit. The best way to put it is that our updated fit simply feels more organic. There is a much more sophisticated and natural shape to the entire body, from shoulders to chest to waist that better matches the natural curve of the the human form. We’ve better aligned shoulder and chest widths and given the bottom hem only a subtle curve, striking an improved balance between tucking and untucking ability. The improved fit is something you notice the instant you put this new shirt on. It just flows with the body better and feels better on. We also believe this fit is more universal. It’s taking the place of slim and classic fits . . . this is now our best fit.

We made two key upgrades to the details while preserving the classic style we all love. The first is button placement on the placket. Most people are wearing these shirts without ties and now opening that top button leaves the ideal shape. Second is a gently rounded chest pocket shape to provide a softer, more organic look. Of course, we’ve kept all the intricate construction details from the single needle work to locker loop to box pleat.

Buttons downs that are made in the USA using our quality of material and construction are typically priced at $175 to $300. The Gustin model, with your support, lets us do much better.