#1290 Wild West Shirt - Frog

Rugged Long Sleeve Shirts

$169
Save 50-67%
Typically priced at $338-$507 in retail.
100% funded
Campaign sold out
Estimated ship date
April / May 2025
Cut and sewn in California
100% Cotton
Retro frontier vibes are expertly captured by one of our favorite mills in Japan. We treat it to our Rugged Shirt style to create the perfect raw denim companion. We call it the Wild West Shirt. 
Capturing a bygone era can be tricky. All the elements from feel to color, to pattern must be done right. This type of attention to detail is what we've come to truly appreciate about fabrics from Japan. Today is about a retro frontier look. Think old-world cowboy style. The start - a tightly woven, thick twill. It gets a heavily brushed top, resulting in an almost suede-like hand. Tough but pliable. Next comes the vintage base colors, tweaked in just the right way to capture an old-world look. The masterful finishing touch is the high contrast, colorful patterning that ranges from large scale symbols to bold vertical channels. It's a great package that takes you back in time. Pick your favorite color, get your selvedge denim ready.
This shirt is sewn up in our new Rugged style. It's designed to be the perfect style for our heavier, more rustic fabrics we run. It's a bit more casual, without being over the top. This style is set off by two key design cues: a perfectly sized collar without buttons, two clean button closures, and rounded chest pockets. These two elements lend the style a more casual look while their clean implementation keeps the shirt versatile. A simpler back yoke replaces the box pleat and locker loop of our Classic style—intricate stitching tacks down the collar stand. The Rugged style inherits the same core fit block from the updated Classic style. We knew it was right the moment we sewed up some flannels and heavy jacquards in this style.
Buttons downs that are made in the USA using our quality material and construction are typically priced much higher. The Gustin model, with your support, lets us do much better.
Fabric
#1290, 100% Cotton, 9oz
Finish
Pre-washed
Trims
Mother of pearl buttons, custom Gustin label
Made in
made in usa
Fit guide
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What Customers Are Saying
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."
-Scott S. | Verified Buyer
"They arrived. And they are really special. I wore them all day yesterday and they were amazing. Now that I know how your stuff fits on my body, I can have a little more confidence ordering in the future. You have beautiful stuff."
-Timothy H | Verified Buyer
"Your great quality product and customer service are reasons I've been a long time customer and will continue to do so."
-Sean S. | Verified Buyer
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