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#1300 Vivid 50's Shirt - Rainbow

Rugged Long Sleeve Shirts

$119
Save 50-67%
Typically priced at $238-$357 in retail.
100% funded
Campaign sold out
Estimated ship date
March / April 2026
Cut and sewn in California
Throwback perfection in shirt form. A luxuriously plush base, retro inspired pattern and stellar colors - we call them the Vivid 50s Shirts.
Each element in this shirt plays its part perfectly to create one of our favorite old-school looks of the season - think 1950s. It starts with a window pane plaid - a classic that still looks great today. The square frames create a full bold pattern. This is the perfect showcase for what are some of the sweetest color combinations we've seen - bold, high contrast with a retro inspired flair. Of course, a solid weight and a luxuriously brushed base make these shirts easy to enjoy. Get your favorite pair of raw denim ready.
This shirt is sewn up in our new Rugged style. It's designed to be the perfect style for our heavier, more rustic fabrics we run. It's a bit more casual, without being over the top. This style is set off by two key design cues: a perfectly sized collar without buttons, two clean button closures, and rounded chest pockets. These two elements lend the style a more casual look while their clean implementation keeps the shirt versatile. A simpler back yoke replaces the box pleat and locker loop of our Classic style-intricate stitching tacks down the collar stand. The Rugged style inherits the same core fit block from the updated Classic style. We knew it was right the moment we sewed up some flannels and heavy jacquards in this style.
Buttons downs made in the USA using our quality of material and construction are typically priced much higher. The Gustin model, with your support, lets us do much better.
Fabric
#1300 100% Cotton, 7oz
Finish
Pre-washed
Trims
Mother of pearl buttons, custom Gustin label
Made in
made in usa
Fit guide
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What Customers Are Saying
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."
-Scott S. | Verified Buyer
"So grateful for this brand! Love the fit, finish, and quality of everything I've ever bought from here. Moreover, the pricing enables people like me to have access to quality goods which are often outside of the reach of the most working people."
-Joshua C. | Verified Buyer
"They arrived. And they are really special. I wore them all day yesterday and they were amazing. Now that I know how your stuff fits on my body, I can have a little more confidence ordering in the future. You have beautiful stuff."
-Timothy H | Verified Buyer
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