#534 Japan Ocean Plaid

Classic Long Sleeve Shirts

$96
Save 50-67%
Typically priced at $192-$288 in retail.
100% funded
Campaign sold out
Estimated ship date
October 2019
Cut and sewn in San Francisco
The Japan Ocean is the first Classic Button Down to get our updated fit and we couldn't ask for a more beautiful start. It manages to bring to life the colors of the ocean into a vintage inspired package.
To us, plaids that truly standout have to seamlessly combine colors we love into a harmonious package. If a plaid can do that using blues, we're obviously sold. Navy and sky blue form the base of this plaid. That tonal combination works perfectly together and the colors take on a bit of a vintage vibe. Adding brightness is crisp white that cuts across the blues in multiple forms from wide channels to fine lines. Yellow and reds round out the highlights in this complex plaid pattern. The whole palette works together. A 4 ounce weight makes for an airy and comfortable feel. This is a beautiful and classic shirt.
We spent the most time really making a true improvement to fit. The best way to put it is that our updated fit simply feels more organic. There is a much more sophisticated and natural shape to the entire body, from shoulders to chest to waist that better matches the natural curve of the human form. We’ve better aligned shoulder and chest widths and given the bottom hem only a subtle curve, striking an improved balance between tucking and untucking ability. The improved fit is something you notice the instant you put this new shirt on. It just flows with the body better and feels better on. We also believe this fit is more universal. It’s taking the place of slim and classic fits . . . this is now our best fit.
We also took this opportunity to make two key upgrades to the details while preserving the classic style we all love. The first is button placement on the placket. Most people are wearing these shirts without ties and now opening that top button leaves the ideal shape. Second is a gently rounded chest pocket shape to provide a softer, more organic look. Of course, we’ve kept all the intricate construction details from the single needle work to locker loop to box pleat.
Button downs that are made in the USA using our quality of material and construction are typically priced at $175 to $300. The Gustin model, with your support, lets us do much better.
Fabric
#534 Japan Cotton, 4oz
Finish
Washed
Trims
Mother of pearl buttons, custom Gustin label
Made in
made in usa
Fit guide
Bestsellers
Bestseller
gustin #495 rainbow denim - electric oak
#495 Rainbow Denim - Electric Oak
79% funded
$136
Bestseller
gustin #1340 cosmic rainbow nep shirt
#1340 Cosmic Rainbow Nep Shirt
56% funded
Launched about 15 hours ago
$99
Bestseller
gustin #1341 natural rainbow nep shirt
#1341 Natural Rainbow Nep Shirt
45% funded
Launched about 15 hours ago
$99
Bestseller
gustin #496 rainbow denim - purple rain
#496 Rainbow Denim - Purple Rain
69% funded
$136
Just launched
Just Launched
gustin the l3 - horween chromexcel natural
The L3 - Horween Chromexcel Natural
62% funded
Launched about 11 hours ago
$899
Just Launched
gustin the l1 - horween chromexcel #8
The L1 - Horween Chromexcel #8
45% funded
Launched about 11 hours ago
$899
Just Launched
gustin the l3 - horween chromexcel #8
The L3 - Horween Chromexcel #8
61% funded
Launched about 11 hours ago
$899
Just Launched
gustin the l1 - horween chromexcel natural
The L1 - Horween Chromexcel Natural
54% funded
Launched about 11 hours ago
$899
What Customers Are Saying
"Your great quality product and customer service are reasons I've been a long time customer and will continue to do so."
-Sean S. | Verified Buyer
"This salt & pepper plaid shirt is **** awesome. Fit, feel, and look are amazing! Best looking shirt I own. My wife gave me “the eye” when I walked into the kitchen wearing it. Thanks for making it!"
-Scott L. | Verified Buyer
"Just wanted to thank you for the jeans. I had high hopes and yet these exceed my expectations! I love the fabric, and I love the fit and construction. Nice, nice work."
-Jeffrey S. | Verified Buyer
Your cart
×
Your cart is empty. Let's find something to fill it.