Japan Ocean Plaid

#534 Japan Ocean Plaid

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Campaign closed


The Japan Ocean is the first Classic Button Down to get our updated fit and we couldn't ask for a more beautiful start. It’s always a challenge to try to improve one of our longest running products. Over the summer we decided to gather all the feedback — ours and yours — to see if we could do even better. We think we can. This is the result of a lot of iteration and months of sampling. We think the results are worth it and hope you agree.

To us, plaids that truly standout have to seamlessly combine colors we love into a harmonious package. If a plaid can do that using blues, we're obviously sold. The Japan Ocean manages to bring to life the colors of the ocean into a vintage inspired package. Navy and sky blue form the base of this plaid. That tonal combination works perfectly together and the colors take on a bit of a vintage vibe. Adding brightness is crisp white that cuts across the blues in multiple forms from wide channels to fine lines. Yellow and reds round out the highlights in this complex plaid pattern. The whole palette works together. A 4 ounce weight makes for an airy and comfortable feel. This is a beautiful and classic shirt.

We spent the most time really making a true improvement to fit. The best way to put it is that our updated fit simply feels more organic. There is a much more sophisticated and natural shape to the entire body, from shoulders to chest to waist that better matches the natural curve of the human form. We’ve better aligned shoulder and chest widths and given the bottom hem only a subtle curve, striking an improved balance between tucking and untucking ability. The improved fit is something you notice the instant you put this new shirt on. It just flows with the body better and feels better on. We also believe this fit is more universal. It’s taking the place of slim and classic fits . . . this is now our best fit.

We also took this opportunity to make two key upgrades to the details while preserving the classic style we all love. The first is button placement on the placket. Most people are wearing these shirts without ties and now opening that top button leaves the ideal shape. Second is a gently rounded chest pocket shape to provide a softer, more organic look. Of course, we’ve kept all the intricate construction details from the single needle work to locker loop to box pleat.

Buttons downs that are made in the USA using our quality of material and construction are typically priced at $175 to $300. The Gustin model, with your support, lets us do much better.


Fabric #534 Japan Cotton, 4oz
Finish Washed
Trims Mother of pearl buttons, custom Gustin label
Made in San Francisco
Fit Guide Click here for our fit guide.
Shipping June 2018
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