To put it mildly, we review a lot of shirting fabric at Gustin. The best mills in Japan send us hundreds, if not thousands, of styles to review. It's some of the most beautiful fabric we ever get to see and our goal is to select styles that truly stand out. Today we have a perfect example of what Japan does best: respecting a classic while pushing the boundaries on ingredients and technique.
The jacquard is such a great weave as it can bring a level of texture to a shirting fabric that you don't often see. We like them on the more subtle side, when they are less about designs and more about depth. This shirt stays true to what we love and then dials it way up. A small vertical stitch runs throughout the surface of this fabric. It creates incredible texture that you can both see and feel. Japan then does two things it's better than anyone at: dye and weight. This one is an absolutely inky, saturated blue, and that color comes from true indigo dye. It's beautiful at the start and will age wonderfully over time. The highs on the jacquard weave will start becoming a softer blue first. It will be a work of art that you create every day. Finally a huge 10 ounce weight gives this shirt a true work wear feel.
This shirt is sewn up in our new Rugged style. It's designed to be the perfect style for our heavier, more rustic fabrics we run. It's a bit more casual, without being over the top. This style is really set off by two key design cues: a perfectly sized collar without buttons and two clean button closure, rounded chest pockets. These two elements lend the style it’s more casual look while their clean implementation keeps the shirt versatile. A simpler back yoke replaces the box pleat and locker loop of our Classic style. Small gusset tabs adorn the bottom hem and intricate stitching tacks down the collar stand. The Rugged style inherits the same core fit block from the updated Classic style. The moment we sewed up some flannels and heavy jacquards in this style we knew it was right.
Buttons downs that are made in the USA using our quality of material and construction are typically priced at $175 to $300. The Gustin model, with your support, lets us do much better.