#58 Midnight Plaid

$109
Campaign sold out
Typical retail price $218 to $327.
Our crowdsourced model saves you 50% to 66% on every purchase.

#58 Midnight Plaid

$109
Save 50-66%
Campaign sold out
Typical priced at $218-$327 in retail.
100% funded
Cut and sewn in California.
This is closed, fully-funded crowdfunding campaign.
It is estimated to ship in April 2024.
Today our all-time popular plaid gets treated to our improved Classic button down style. There's a reason this remains one of our most popular shirts of all time.
This plaid has it all - pattern and color. The base color is saturated, purple tinged blue. It's a stunning color and one you don't see every day. The plaid pattern served to bring this shirt to life. Wide channels of white lines running vertically and horizontally add brightness and contrast. Vibrant red lines run in pairs to give this shirt an extra pop of color. It all comes together into a memorable yet classic shirt. This remains a shirt we reach for first in our collections.
We spent the most time making a true improvement to fit. The best way to put it is that our updated fit simply feels more organic. There is a much more sophisticated and natural shape to the entire body, from shoulders to chest to waist that better matches the natural curve of the human form. We’ve better aligned shoulder and chest widths and given the bottom hem only a subtle curve, striking an improved balance between tucking and untucking ability. The improved fit is something you notice the instant you put this new shirt on. It just flows with the body better and feels better. We also believe this fit is more universal. It’s taking the place of slim and classic fits . . . this is now our best fit.
We also took this opportunity to make two key upgrades to the details while preserving the classic style we all love. The first is button placement on the placket. Most people are wearing these shirts without ties and now opening that top button leaves the ideal shape. Second is a gently rounded chest pocket shape to provide a softer, more organic look. Of course, we’ve kept all the intricate construction details from the single needlework to the locker loop to the box pleat.
Buttons downs that are made in the USA using our quality material and construction are typically priced much higher. The Gustin model, with your support, lets us do much better.
Fabric
#58 Japan Poplin, 3.0oz
Finish
Pre-washed
Trims
Mother of pearl buttons, custom Gustin label
Made in
made in usa
Fit guide
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What Customers Are Saying
"I wanted to tell you how much I love the rainbow nep natural t-shirts. After over a year of trying to find my everyday t-shirt, this is finally it. I have four of them now and they are basically all I wear."
-Anne F. | Verified Buyer
"They arrived. And they are really special. I wore them all day yesterday and they were amazing. Now that I know how your stuff fits on my body, I can have a little more confidence ordering in the future. You have beautiful stuff."
-Timothy H | Verified Buyer
"So grateful for this brand! Love the fit, finish, and quality of everything I've ever bought from here. Moreover, the pricing enables people like me to have access to quality goods which are often outside of the reach of the most working people."
-Joshua C. | Verified Buyer
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