This is closed, fully-funded crowdfunding campaign. It is estimated to ship in May 2019.
A fine herringbone with color-on-white composition adds a beautiful texture to this flowingly soft shirt.
What drew us to this shirting fabric other than the luxurious feel is the way the herringbone weave is executed to enhance texture and color. The herringbone on this style is very fine and delicate. This allows the combination of blue with white to take on an almost heather-like appearance when viewed from afar. As you get closer, you see the classic v-shape of the weave and the contrasting colors. It's a great effect that truly makes this shirting from Japan shine.
We spent the most time really making a true improvement to fit. The best way to put it is that our updated fit simply feels more organic. There is a much more sophisticated and natural shape to the entire body, from shoulders to chest to waist that better matches the natural curve of the the human form. We’ve better aligned shoulder and chest widths and given the bottom hem only a subtle curve, striking an improved balance between tucking and untucking ability. The improved fit is something you notice the instant you put this new shirt on. It just flows with the body better and feels better on. We also believe this fit is more universal. It’s taking the place of slim and classic fits . . . this is now our best fit.
We also took this opportunity to make two key upgrades to the details while preserving the classic style we all love. The first is button placement on the placket. Most people are wearing these shirts without ties and now opening that top button leaves the ideal shape. Second is a gently rounded chest pocket shape to provide a softer, more organic look. Of course, we’ve kept all the intricate construction details from the single needle work to locker loop to box pleat.
Buttons downs that are made in the USA using our quality of material and construction are typically priced at $175 to $300. The Gustin model, with your support, lets us do much better.
"Never thought I would find a denim company that I feel like is a community."
-Richard S. | Verified Buyer
"I really love Gustin. I just don't think I'd choose another brand at any price point. And I love watching for new products/return of old favs. But a very important part of the experience is the great customer service."
-Keith P. | Verified Buyer
"Thank you so much for taking the time to make sure that the pant fits me right. Can't thank you enough. This is what makes Gustin stand a part."