This is closed, fully-funded crowdfunding campaign. It is estimated to ship in September / October 2023.
Returns & Exchanges
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Classic roots with a colorful twist. The base is a deep indigo that tilts slightly to the navy spectrum. A white weft gives it the classic chambray look we all love and a solid six ounce weight gives it body. This would be good enough just the way it is, but there's more. Woven into the warp are small specks of color - reds, greens, blues, yellows. On this indigo version, it's nice and subtle. You can make out these irregular dots of color, but the shirt remains classic.
We spent the most time really making a true improvement to fit. The best way to put it is that our updated fit simply feels more organic. There is a much more sophisticated and natural shape to the entire body, from shoulders to chest to waist that better matches the natural curve of the the human form. We’ve better aligned shoulder and chest widths and given the bottom hem only a subtle curve, striking an improved balance between tucking and untucking ability. The improved fit is something you notice the instant you put this new shirt on. It just flows with the body better and feels better on. We also believe this fit is more universal. It’s taking the place of slim and classic fits . . . this is now our best fit.
We also took this opportunity to make two key upgrades to the details while preserving the classic style we all love. The first is button placement on the placket. Most people are wearing these shirts without ties and now opening that top button leaves the ideal shape. Second is a gently rounded chest pocket shape to provide a softer, more organic look. Of course, we’ve kept all the intricate construction details from the single needle work to the locker loop to the box pleat.
Buttons downs that are made in the USA using our quality material and construction are typically priced at $175 to $300. The Gustin model, with your support, lets us do much better.
"Never thought I would find a denim company that I feel like is a community."
-Richard S. | Verified Buyer
"This salt & pepper plaid shirt is **** awesome. Fit, feel, and look are amazing! Best looking shirt I own. My wife gave me “the eye” when I walked into the kitchen wearing it. Thanks for making it!"
-Scott L. | Verified Buyer
"I wanted to tell you how much I love the rainbow nep natural t-shirts. After over a year of trying to find my everyday t-shirt, this is finally it. I have four of them now and they are basically all I wear."