Maybe it's just us, but when we see someone wearing a classic plaid that's done right, we can't help but take note. Sometimes we don't realize why it stood out until a little time goes by, but thinking back, it's usually something about the combination of color and pattern that just plain looks great. It's instantly recognizable, yet still fresh. That's what these plaids capture so well. The contrast of deeply saturated colors with bright fiery tones. The bold plaid pattern that ties them together so well. The twill line running throughout the surface. It's all dialed in. The Blue Royal gives you a more tonal combination with subtle brown contrast. Each time you pair it with your favorite raw denim or 5 pocket, you'll feel right. Sewn in the USA. $69.

This shirt is sewn up in our Classic Style. We spent the most time really making a true improvement to fit. The best way to put it is that our updated fit simply feels more organic. There is a much more sophisticated and natural shape to the entire body, from shoulders to chest to waist that better matches the natural curve of the the human form. We’ve better aligned shoulder and chest widths and given the bottom hem only a subtle curve, striking an improved balance between tucking and untucking ability. The improved fit is something you notice the instant you put this new shirt on. It just flows with the body better and feels better on. We also believe this fit is more universal. It’s taking the place of slim and classic fits . . . this is now our best fit.

We made two key upgrades to the details while preserving the classic style we all love. The first is button placement on the placket. Most people are wearing these shirts without ties and now opening that top button leaves the ideal shape. Second is a gently rounded chest pocket shape to provide a softer, more organic look. Of course, we’ve kept all the intricate construction details from the single needle work to locker loop to box pleat.

Buttons downs that are made in the USA using our quality of material and construction are typically priced at $175 to $300. The Gustin model, with your support, lets us do much better.