When you take a traditionally rugged material like wool and transform it with intense comfort and softness, you have a very special shirt. You know it the second you touch these new Wool Flannels. You get the wool fiber texture and expect it to be course, but it's not. It's flowingly soft with an airy volume you rarely find. Putting it on confirms the comfort - plush and pliable. The style lends it a true retro appeal, from our classic two chest pocket Rugged shirt style to the vintage deep olive color. It looks like piece from the 60's that's as fresh today as it was then. 

This shirt is sewn up in our new Rugged style. It's designed to be the perfect style for our heavier, more rustic fabrics we run. It's a bit more casual, without being over the top. This style is really set off by two key design cues: a perfectly sized collar without buttons and two clean button closure, rounded chest pockets. These two elements lend the style it’s more casual look while their clean implementation keeps the shirt versatile. A simpler back yoke replaces the box pleat and locker loop of our Classic style. Intricate stitching tacks down the collar stand. The Rugged style inherits the same core fit block from the updated Classic style. The moment we sewed up some flannels and heavy jacquards in this style we knew it was right.

Buttons downs that are made in the USA using our quality of material and construction are typically priced at $175 to $300. The Gustin model, with your support, lets us do much better.