This fabric has the perfect starting point - spot on weight and feel. The 6.5 ounce weight strikes the perfect balance between heft and wearability. The heavily brushed flannel base has real volume and a gauzy softness. The next layer is a large scale bold plaid pattern. It's precisely what you picture when you of a classic plaid and that's a good thing because the colors are true throwbacks, this version combining a crisp white base with an incredibly soft grey. The finishing touch that adds complexity is the melange yarns. These lend a subtle heather effect to each color, making these shirts truly unique. Old world style with supreme comfort.

This shirt is sewn up in our Classic Style. We spent the most time making a true improvement to fit. The best way to put it is that our updated fit simply feels more organic. There is a much more sophisticated and natural shape to the entire body, from shoulders to chest to waist that better matches the natural curve of the the human form. We’ve better aligned shoulder and chest widths and given the bottom hem only a subtle curve, striking an improved balance between tucking and untucking ability. The improved fit is something you notice the instant you put this new shirt on. It just flows with the body better and feels better. We also believe this fit is more universal. It’s taking the place of slim and classic fits . . . this is now our best fit.

We made two key upgrades to the details while preserving the classic style we all love. The first is button placement on the placket. Most people are wearing these shirts without ties and now opening that top button leaves the ideal shape. Second is a gently rounded chest pocket shape to provide a softer, more organic look. Of course, we’ve kept all the intricate construction details from the single needlework to the locker loop to the box pleat.

Buttons downs that are made in the USA using our quality material and construction are typically priced at $175 to $300. The Gustin model, with your support, lets us do much better.