The best fabrics start with the finest raw ingredients. In the world of cotton, Pima stands apart. Cotton connoisseurs maintain that even within the ultra rare wold of Pima, Peru grows the finest examples - stronger and softer. Downright luxurious. This is the starting point for these beautiful shirts. One of our favorite mills in Japan takes this quality building block and treats it well, weaving a classic, ultra fine twill. The feel is silky smooth. The color is exactly what we'd want for timeless style - a classic blue. These are the types of styles we always return to - true quality, treated carefully and tastefully. Built to outlast any trends to remain a key part of your collection.

This shirt is sewn up in our Classic Style. We spent the most time really making a true improvement to fit. The best way to put it is that our updated fit simply feels more organic. There is a much more sophisticated and natural shape to the entire body, from shoulders to chest to waist that better matches the natural curve of the the human form. We’ve better aligned shoulder and chest widths and given the bottom hem only a subtle curve, striking an improved balance between tucking and untucking ability. The improved fit is something you notice the instant you put this new shirt on. It just flows with the body better and feels better on. We also believe this fit is more universal. It’s taking the place of slim and classic fits . . . this is now our best fit.

We made two key upgrades to the details while preserving the classic style we all love. The first is button placement on the placket. Most people are wearing these shirts without ties and now opening that top button leaves the ideal shape. Second is a gently rounded chest pocket shape to provide a softer, more organic look. Of course, we’ve kept all the intricate construction details from the single needle work to locker loop to box pleat.

Buttons downs that are made in the USA using our quality of material and construction are typically priced at $175 to $300. The Gustin model, with your support, lets us do much better.