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#868 Electric Felt Flannel - Cream

Rugged Long Sleeve Shirts

$134
Save 50-67%
Typically priced at $268-$402 in retail.
100% funded
Campaign sold out
Estimated ship date
November / December 2021
Cut and sewn in California
100% Cotton
Luxurious felt-like comfort and warmth pairs perfectly with some of the best color combinations we've found in these new Electric Felt Flannels. 
Japan has a way with flannels. They tend to go retro and to build real craft that you can feel into each style. Today's shirting is no exception. The first thing you notice is the feel. It has a suppleness and density that reminds of felt. Putting them on is pure luxury. Substantial but comfortable and warm. A heavily brushed surface gives these a wonderful texture and almost serves to slightly blend the colors in the classic plaid pattern. And what a stellar set of colors they are. A study in rich base with big pops of highlighting colors. In this version, a soft cream base gets contrasted with vivid red, orange, green and blue. From feel to style, these are simply spot on.
This shirt is sewn up in our new Rugged style. It's designed to be the perfect style for our heavier, more rustic fabrics we run. It's a bit more casual, without being over the top. This style is really set off by two key design cues: a perfectly sized collar without buttons and two clean button closure, rounded chest pockets. These two elements lend the style it’s more casual look while their clean implementation keeps the shirt versatile. A simpler back yoke replaces the box pleat and locker loop of our Classic style. Intricate stitching tacks down the collar stand. The Rugged style inherits the same core fit block from the updated Classic style. The moment we sewed up some flannels and heavy jacquards in this style we knew it was right.
Fabric
#868, 100% Cotton, 8oz
Finish
Pre-washed
Trims
Mother of pearl buttons, custom Gustin label
Made in
made in usa
Fit guide
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What Customers Are Saying
"Never thought I would find a denim company that I feel like is a community."
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"They arrived. And they are really special. I wore them all day yesterday and they were amazing. Now that I know how your stuff fits on my body, I can have a little more confidence ordering in the future. You have beautiful stuff."
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