This is closed, fully-funded crowdfunding campaign. It is estimated to ship in February / March 2023.
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Luxurious felt-like comfort and warmth pair perfectly with some of the best color combinations we've found in these new Electric Felt Flannels.
Japan has a way with flannels. They tend to go retro and build a real craft that you can feel in each style. Today's shirting is no exception. The first thing you notice is the feel. It has a suppleness and density that reminds us of felt. Putting them on is pure luxury. Substantial but comfortable and warm. A heavily brushed surface gives these a wonderful texture and almost serves to slightly blend the colors in the classic plaid pattern. And what a stellar set of colors they are. A study in a rich base with big pops of highlighting colors. In this version, a navy base is contrasted with vivid red, orange, green, and blue. From feel to style, these are simply spot on.
This shirt is sewn up in our new Rugged style. It's designed to be the perfect style for our heavier, more rustic fabrics we run. It's a bit more casual, without being over the top. This style is set off by two key design cues: a perfectly sized collar without buttons and two clean button closures on rounded chest pockets. These two elements lend the style a more casual look while their clean implementation keeps the shirt versatile. A simpler back yoke replaces the box pleat and locker loop of our Classic style. Intricate stitching tacks down the collar stand. The Rugged style inherits the same core fit block from the updated Classic style. The moment we sewed up some flannels and heavy jacquards in this style we knew it was right.
"This salt & pepper plaid shirt is **** awesome. Fit, feel, and look are amazing! Best looking shirt I own. My wife gave me “the eye” when I walked into the kitchen wearing it. Thanks for making it!"
-Scott L. | Verified Buyer
"I wanted to tell you how much I love the rainbow nep natural t-shirts. After over a year of trying to find my everyday t-shirt, this is finally it. I have four of them now and they are basically all I wear."
-Anne F. | Verified Buyer
"Your great quality product and customer service are reasons I've been a long time customer and will continue to do so."