This is closed, fully-funded crowdfunding campaign. It is estimated to ship in August / September 2023.
Our selvedge apron started out as a thank you gift for some local artisans - our close friends at Blue Bottle Coffee and Del Popolo Pizza. After having a few made up and seeing the durability, functionality, and stains told a story of a day's work, we knew we had something special.
A cool selvedge ID is nice, but it's only worthwhile if it's the finishing touch on a truly authentic, vintage-inspired raw denim as we have here. This is the Crosshatch Rainbow ID in Indigo.
Our partner mill in Japan had a key goal with this raw denim style - to focus on the vintage crosshatch grain that's one of the hallmarks of old-world selvedge denim. We think they nailed it and this is a stellar raw denim example. It's all about the grain. Intensely slubby, the grain is on full display in both warp and weft. This gets you the classic crosshatch effect that old-school raw denim often had. 16 ounces and starchy, this is what you think of when you picture raw denim. The finishing selvedge ID is icing on the cake - bold and full of color - green-thin yellow-red.
Whether you are a bar back, a grill master, or you just plain like to tinker this apron is for you. The two front pockets mirror those you would find on our jeans and are trimmed with the selvedge ID. The upper utility pocket is marked with a Gustin leather patch. Finally, the solid-brass hardware allows you to adjust the fit to your liking while adding a bit of flash. We love these aprons and we are sure you will too.
"Never thought I would find a denim company that I feel like is a community."
-Richard S. | Verified Buyer
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."
-Scott S. | Verified Buyer
"They arrived. And they are really special. I wore them all day yesterday and they were amazing. Now that I know how your stuff fits on my body, I can have a little more confidence ordering in the future. You have beautiful stuff."