We started GUSTIN to focus on classic styles that use fabrics with true history. Selvedge denim was the start, but as we've explored, we've been able to uncover other fabrics with old roots that you rare find in use today. The Kersey we have today is a stellar example. This weave dates back to medieval England, where it was typically found in course, rugged wools. The most striking feature is the absolutely monster twill line. Our version keeps this defining characteristic surrounded by more refined ingredients. This twill line is a thing of beauty. It's thickness is something you both see and feel. It creates a raised texture unlike any other fabric we've used. You can see and feel the depth. The 9 ounce weight and all cotton composition yield a soft hand. Finally you get a bright cobalt indigo finish. Fabric with true history updated for today. A classic ticking stripe woven in Japan is treated to a special wash finish for luxurious comfort. The 7 ounce all cotton style captures the iconic vertical stripe pattern which takes on a fun, retro look in our shorts.

Chino shorts are a must have, that's why they've become one of our most popular warm weather styles over the last few years. Now we're taking the style one step further to make them even easier to love. The big change - a drawstring elastic waistband. Sounds simple, but the transformation in wearability and comfort is huge. We start in classic form by making one more refinement in fit to absolutely dial it in while retaining all the classic details from the slash front pockets, single back pocket with button closure and clean lines. These are the elements make the style so versatile - casual or slightly more formal depending on what you pair it with. The waistband gets finished with a thick inset elastic, plush cotton drawstring, and beautiful herringbone liner. Instant on, instant fit. They stay put with no thought and the movement in the waist means pure comfort whether you're sitting, walking or standing. Simple, classic style made even better.

We're really excited to do all this in the USA at a value that's equally refreshing. Enjoy these.