Comfort, performance and style. This is the result when we take one of Japan's premier technical fabrics and treat it to our classic shorts style. The Primeflex™ Twill Shorts are here.
We don't run a lot of pure technical fabric, but sometimes a style really stands out. We're drawn to the rare combination of all the technical benefits with a look that's more natural. This is what we have for you today, and it's called Primeflex™. Created in Japan, the list of functional properties this fabric has is impressive. 4 way stretch, luxuriously soft, odor resistant, wrinkle resistant, breathable. Sometimes styles with this technical ability look predictably, performance oriented. This is where the true beauty of the style emerges. A twill weave and matt finish give Primeflex™ a much more natural, organic look. The final confirmation comes in the wearing experience itself. Movement is effortless. Comfort is superb. The look is versatile. Its an all around winner. Just pick the classic color that suits you most.
Chino shorts are a must have, that's why they've become one of our most popular warm weather styles over the last few years. Now we're taking the style one step further to make them even easier to love. The big change - a drawstring elastic waistband. Sounds simple, but the transformation in wearability and comfort is huge. We start in classic form by making one more refinement in fit to absolutely dial it in while retaining all the classic details from the slash front pockets, single back pocket with button closure and clean lines. These are the elements make the style so versatile - casual or slightly more formal depending on what you pair it with. The waistband gets finished with a thick inset elastic, plush cotton drawstring, and beautiful herringbone liner. Instant on, instant fit. They stay put with no thought and the movement in the waist means pure comfort whether you're sitting, walking or standing. Simple, classic style made even better.
We're really excited to do all this in the USA at a value that's equally refreshing. Enjoy these.