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#176 Cone American Unsanforized

Selvedge Denim Jeans

$109
Save 50-67%
Typically priced at $218-$327 in retail.
100% funded
Campaign sold out
Estimated ship date
June / July 2025
Cut and sewn in California
American denim done the old school way. Our first unsanforized selvedge from Cone Mills is back and offered at a true value. Are you ready for a bathtub soak? (Note: We recommend sizing 3 sizes up from your normal Gustin size for this pair.)
Gustin jeans made from unsanforzied raw selvedge denim from one of the finest Cone Mills in North Carolina. A story we often hear from our customers is "I remember when I was a kid and used to soak my jeans in the bathtub and then they'd shrink way down to fit me." Our usual response is "No need to do that with your Gustins, most of the fabric we use is sanforized." Not this time. This is a real throwback denim made right in the USA. On the surface, it looks like a sweet, classic selvedge. It has a bright, pure blue indigo shade with a crisp white weft that adds to the overall brightness. At 12.5 oz it's very wearable and has a smooth surface feel. Underneath the surface is the difference. This fabric has not undergone the sanforization process which is used to reduce shrink greatly. You get to buy big, soak them, and get them molded to your body. We recommend going 3 sizes up to account for this shrink, which is based on a 30 minute cold soak and hang dry. If you want to really do it old school you can wear them around wet to ensure they don't shrink up too much during drying. Denim like the old days at great value. Don't miss this one.
This is the same style and quality that was sold in boutiques all over the country for much higher.
Choose either our classic straight, slim or skinny fit. More details available in our fit guide.
Fit
Available in our Straight, Slim and Skinny fits.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#176 Cone Denim USA selvedge, 12.5oz, Red ID
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom hardware, hand stamped leather patch
Made in
made in usa
Fit guide
Collections
What is selvedge denim? Read more on our blog.
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What Customers Are Saying
"About a year ago, a coworker introduced me to Gustin (he rocks some of your pants to the office on the regular) and I have been watching the releases ever since. About three months ago, I finally backed a campaign. Since then, I have been so happy with all the pieces I have received."
-Anne F. | Verified Buyer
"Thank you so much. I love Gustin and appreciate the quality and service you brings to an industry that genuinely needs it. You guys are awesome!"
-Curtis C. | Verified Buyer
"Your great quality product and customer service are reasons I've been a long time customer and will continue to do so."
-Sean S. | Verified Buyer
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