Crowdfunding

1968 (raw)

1968 (worn-in)

1968 (raw)

1968 (worn-in)

The 1968

Selvedge Denim Jeans

$99

Save 50-67%

Typically priced at $198-$297 in retail.

Fit

Fit Guide & Size Chart

Size

97% funded

Estimated ship date
July / August 2026

Cut and sewn in California

100% Cotton

A true selvedge denim icon - this is the Cone Mills 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.

Gustin jeans made from sanforized raw selvedge denim from Cone Mills. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is authentic, classic selvedge denim at its best.

This is the same style and quality that was sold in boutiques all over the country for $205+.

*Note: unlike most brands, we don't use vanity sizing for our pants. If you're a first time customer, we highly recommend checking out our fit guide.

Inseam

Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.

Fabric

#172 Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton

Finish

Raw, Contrast Stitching, Brown Patch

Trims

Custom Gustin hardware, stamped leather patch

Made in

Fit guide

Click here for our fit guide.

Est. Ship

July / August 2026

What is selvedge denim? Read more on our blog.

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn more

Customer Feedback on THE 1968

"Most importantly the waist measured exactly as stated in your fit guide for W: 35. Straight fit was just what I expected and feels great. After one wash there was no measurable shrinkage in the waist and a little less than an inch in inseam. After one more wash I will get them hemmed. I’m very happy with my US woven and stitched 1968 jeans. One note on design: Like Josh I carry my phone in my front pocket, which is just deep enough for my ageing SE 2 but a couple more inches of depth would be very useful for the current bigger phones."

-Paul B. | Verified Buyer

"Very impressed so far! I was worried about selecting the wrong size, but their recommendations for sizing were accurate. I’ve worn them for a week straight and can feel the jeans really conforming to my body. Can’t wait to see how they break in."

-Eric | Verified Buyer

"These jeans are great! They have a great weight and beautiful color stitching."

-William S. | Verified Buyer

"The 1968 was my first purchase from Gustin. Exceptional quality of the materials, beautiful craftsmanship make this a favorite. I've worn them for nearly two weeks and they are wearing in very well. Cannot wait for the Red Fire! Looking forward to acquiring more products in the future."

-Michael H. | Verified Buyer

Bestsellers

Bestseller