Just Launched
1968 (raw)
1968 (worn-in)
1968 (worn-in)
1968 (raw)
1968 (raw)
1968 (raw)
1968 (raw)
1968 (worn-in)
1968 (worn-in)
Fit Guide & Size Chart
Estimated ship date
November / December 2026
November / December 2026
Cut and sewn in California
100% Cotton
A true selvedge denim icon - this is the Cone Mills 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.
Gustin jeans made from sanforized raw selvedge denim from Cone Mills. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is authentic, classic selvedge denim at its best.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note: unlike most brands, we don't use
vanity sizing for our pants. If you're a first time customer, we highly recommend checking out our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#172 Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom Gustin hardware, stamped leather patch
Made in
Fit guide
Est. Ship
November / December 2026
What is selvedge denim? Read more on our blog.
CUSTOM HEMMING
Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.
Learn moreCustomer Feedback on THE 1968
"I received my 68's a couple weeks ago. Trust the fit guide on waist measurement. I had mine hemmed due to the 36 inch inseam as I'm a 32 and not big on the cuffed look ( at least not as much cuff as I needed for the right length). Looking forward to getting them broke in and a nice fade going. Trying to hold off on the first wash!"
-Chad S. | Verified Buyer
"My first Gustin. I bought the Vintage Straight fit. Very good fabric, perfect weight for all seasons. Stitches are very nice. I would definitely give a five star if the front two pockets are a little deeper. The fact is, I can’t really sit down with my iPhone in the pocket. This kind of shallow front pockets are very typical of Japanese made jeans, but I didn’t expect that from a pair of American jeans."
-Alan M. | Verified Buyer
"I am very satisfied with my 1968's which is aging beautifully. It deserves 5 stars."
-Rodolphe A. | Verified Buyer
"Perfect jean. Denim is solid, fades to a perfect blue. On my second pair now, moved to a straight fit. Sized up for a much more comfortable fit. Have gifted two pair to friends now as the price is just right. American denim too!"
-Jake S. | Verified Buyer
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