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1968 (raw)

1968 (worn-in)

1968 (raw)

1968 (worn-in)

The 1968

Selvedge Denim Jeans

$99

Save 50-67%

Typically priced at $198-$297 in retail.

Fit

Fit Guide & Size Chart

Size

97% funded

Estimated ship date
July / August 2026

Cut and sewn in California

100% Cotton

A true selvedge denim icon - this is the Cone Mills 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.

Gustin jeans made from sanforized raw selvedge denim from Cone Mills. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is authentic, classic selvedge denim at its best.

This is the same style and quality that was sold in boutiques all over the country for $205+.

*Note: unlike most brands, we don't use vanity sizing for our pants. If you're a first time customer, we highly recommend checking out our fit guide.

Inseam

Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.

Fabric

#172 Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton

Finish

Raw, Contrast Stitching, Brown Patch

Trims

Custom Gustin hardware, stamped leather patch

Made in

Fit guide

Click here for our fit guide.

Est. Ship

July / August 2026

What is selvedge denim? Read more on our blog.

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn more

Customer Feedback on THE 1968

"I love these jeans! The attention to detail with the red stitching in just the rights places and blue across the back pocket is really cool. I am not necessarily a slim build but I prefer the way the taper of that cut fits me. I was concerned when I first put them on as I didn't think I was going to be able to button them up, but as your website says they will be uncomfortable at first. I have been wearing them pretty much everyday for a week, and they feel great. I practically live in these jeans now. I love the natural color, but cant wait to see the fading over time. Amazing Jeans!"

-Tim B. | Verified Buyer

"Love these, but want them in BLACK PLEASE!?!"

-Kelly B. | Verified Buyer

"I first soaked these jeans in hot water, let them drip dry, and wore the damp jeans all day. Since then, I've worn them to work every day. While it's only been a week, I can feel the denim mold to my body more and more daily. They are slowly loosening up in the tighter places and remaining stiff in others, which is exactly what I wanted. The 1968 are already my favorite jeans. I expect to love them more as they continue to break in."

-Chandler C. | Verified Buyer

"So far, the 1968 Straight Fit (36" waist) are head and shoulders the highest quality jeans I've ever had. I've only worn them a few times, but I expect many years of reliable service. The sizing chart was remarkably accurate, and I'm already planning to order a few more pairs and back a few campaigns. I'm tall and thin and very thankful for the 36" inseam in a high quality, stylish, affordable, American-made product. You've made a repeat customer out of me. Thanks!"

-Jason F. | Verified Buyer

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