This style uses cotton cloth from one of the finest mills in Japan. We've brought you a lot of amazing flannels lately, but this one adds a new level of complexity. First you have the buttery soft feel. This is an incredibly soft flannel and the mid-weight makes if very wearable. Next comes the shade. A bright blue, from indigo dye, is contrasted with a crisp white yarn. Add in the compact herringbone weave and you have something very special. The fabric takes on an almost heather blue appearance and the weave gives it just a bit of extra texture and depth. The blue color in this shirt will age beautifully like denim and just keep getting better over time. This is shirting you don't see everyday.

Our fit starts with a beautifully tailored body, not too slim, but definitely fitted. High armholes keep the body lines clean. The length hits just right so it looks great always. Scooped out sides give the untucked look a bit of extra style. A traditional button down collar is secured with two side buttons and one back and has a nice soft roll.

We labor over every construction detail. Extensive single needle stitching is used throughout. All our closures are made from true mother of pearl. A finely folded locker loop sits over a box pleat on the back yoke. The front placket is also pleated, made the right way, using a true two piece construction. The feel is more substantial and the effort higher, but it's the right way. An angular chest pocket completes the front. Our cuffs are double button with rounded corners.

Button downs that are made in the USA using our quality of material and construction are typically priced at $175 to $300. The Gustin model, with your support, lets us do much better.