The Okayama Standard remains on top as our best selling Japanese selvedge denim of all time. Looking at the absolutely beautiful fades you get from it, the reason becomes pretty clear. Get started on yours today.
Gustin jeans made from sanforized raw selvedge denim from one of the finest mills in Japan. When we search for a perfect Japanese selvedge, we look for a few key things: solid weight, dark indigo start and the potential to wear to the perfect medium blue with great texture. We saw everything we like in the Okayama Standard. This style is a very solid 14.5oz, starts out raw in a deep blue indigo and wears to the mythical medium blue we all want. The fade shots tell the story. The color is stunning, the grain amazing. It even has a great vertical grain when worn in. Throw in a very cool double stitch orange selvedge ID and this is a perfect, traditional Japanese denim. Made in the Okayama Prefecture, this one is perfect all around denim.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam. Waist sizes 34+ have a 36" inseam.
Fabric
#75 Japan Selvedge, 14.5oz, Orange ID, 100% Cotton
Gustin has partnered with Denim Therapy to offer discounted custom hemming.
As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming
that will match the original construction of your selvedge.
"Beautiful quality! Nice fit that’ll break/grow with time."
-Vincent M. | Verified Buyer
"This pair of jeans fit great and are well made. Looking forward to see how they fade because the stock photos helped sell me!"
-Jordan H. | Verified Buyer
"beautiful denim . they finally got to me being carried over from LA -Beijing by my friend. I will have to get them hemmed next week so I can put them into full rotation . Appreciate your business model and I will definitely have to cop some more product . GUSTIN is officially in the rotation."
-Wes C. | Verified Buyer
"They arrive stiff as a board. Thick luscious denim. They will need a couple of months to break in. So In a couple of years I’ll be able to let you know how much I like the. My last pair( similiar denim ) are v worn and faded nicely down. But still retain the weight and have another 10 years in them. Expect these will be likewise. Excellent value. Most jeans that I bought (prior to Gustin)lasted a year."
"So grateful for this brand! Love the fit, finish, and quality of everything I've ever bought from here. Moreover, the pricing enables people like me to have access to quality goods which are often outside of the reach of the most working people."
-Joshua C. | Verified Buyer
"Thank you so much for taking the time to make sure that the pant fits me right. Can't thank you enough. This is what makes Gustin stand a part."
-Lauren C. | Verified Buyer
"They arrived. And they are really special. I wore them all day yesterday and they were amazing. Now that I know how your stuff fits on my body, I can have a little more confidence ordering in the future. You have beautiful stuff."